Programmatic Executive

1 week ago

Bengaluru, Karnataka, India Brainlabs Digital Full time

Classification:
Full-Time

Team:
Programmatic Activation

Reporting to:
Programmatic Executive

Estimated Start:
March 2023

Location:
India (Bengaluru)

What's the role?


We're looking for a Programmatic Executive to join our growing team This role calls for a digital media enthusiast who is passionate about using data and creativity to drive client business performance.

In this role you will be responsible for managing and reporting on complex programmatic campaigns delivered across a multitude of channels (display, video, audio, CTV, DOOH, native, mobile, and more) with a laser focus on efficiency and results.

Our team will want to hear about your experience with advanced audience strategies and your approach to quality control.

We'll also want you to tell us about how you have used experimentation and performance discovery to deliver on a business outcome.


So, tell me about the company
Brainlabs is an experimentation-led agency famed for its world-class company culture.

We seek to create an environment where everyone is excited to come to work and contribute to our two-fold mission:

- to change the future of digital advertising
- to build the best company to work for


For more info why not take a look at our company handbook and our employer pledge which sets out our aim to be remarkable in diversity and inclusion, team spirit, client work, career progression, and fun.


What this job is:

  • Handson You will be working in the nuts and bolts of managing campaigns on behalf of clients
  • Collaborative Every day, you'll communicate with your team on the best strategies to implement. Brainlabers love sharing ideas
  • Exploratory We have an experimentation mindset and use a testandlearn approach as we explore the best programmatic ideas

What this job isn't:

  • Boring In this role you will challenge and accelerate the programmatic capabilities of a variety of different brands
  • Stagnant As our agency expands, career progression opportunities are abundant

Give me a breakdown of what a Programmatic Executive at Brainlabs does:

_Client Responsibilities (80%):_

  • Work with client and agency stakeholders to understand campaign media and business objectives
  • Propose and provide rationale for audience, format, bidding and measurement tactics that meet campaign and business objectives
  • Use critical thinking skills to anticipate and manage potential risks that will arise
  • Communicate these to the stakeholders on a regular basis and ensure decisions are made quickly and effectively
  • Implement and manage campaigns with a clear testing framework informed by actionable analysis
  • Conduct forecasting exercises to inform budget recommendations
  • Configure accounts, campaigns and campaign settings to deliver optimally towards the planned goal
  • Manage and report on programmatic campaigns delivered across a multitude of channels (display, video, audio, CTV, DOOH, native, mobile, and more) with a laser focus on efficiency and results
  • Coordinate all aspects of the programmatic campaign life cycle (campaign implementation (trafficking, flighting, and QA) campaign optimization, pacing, budget phasing, reporting, post campaign analysis and insight
  • Execute inplatform tasks involved with the campaign lifecycle across demand side platforms (DSPs) like, but not limited to; DV360, The Trade Desk, Yahoo, and Amazon DSP, while ensuring all campaign requirements are delivered according to SLAs
  • Work across multiple technology platforms including PowerBI, Dataroma ad servers, brand safety etc.
  • Use performance and attribution data to inform optimizations and troubleshoot issues related to data accuracy, creative approvals or technical anomalies
  • Work across various verticals, from B2B and lead gen to retail and ecommerce you could be managing spend for highgrowth independent businesses or large global enterprise clients

_Leadership Responsibilities (20%):_

  • Collaborate, support, and work closely with other Brainlabs units to ensure efficient workflow, and realize crossfunctional opportunities and enhancements
  • Implement process improvements and create tooling to automate and improve the efficiency of daytoday tasks

_What we really want:
_

  • Great energy, confidence, and passion for working in a fastgrowing company that aims to transform the advertising industry
  • You care about your team members and are willing to help outside your realm of expertise
  • No task is below you
  • You have strong problemsolving skills and critical thinking abilities
  • You take initiative communicating with coworkers and asking questions
  • You may not have all the answers, but you know how to get them
  • You enjoy a fastpaced environment and are able to pivot quickly when priorities change
  • You love to learn and try new things
  • You are able to assess both client and company needs to make good choices
  • You enjoy sharing knowledge with your team members
**Wha

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