Digital Marketer

1 week ago


Siliguri, West Bengal, India BGD Enterprises Full time

Job Overview:

Duties:

  • Develop and manage digital marketing campaigns
  • Oversee a social media strategy
  • Manage and maintain the organization's website
  • Write and optimize content for the website and social networking accounts
  • Track and analyze website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts, and audio content to online sites
  • Arrange webinars and webcasts
  • Create online banner adverts and oversee pay per click (PPC) ad management

Qualifications:

  • Bachelor's degree in Marketing or relevant field
  • Proven working experience in digital marketing
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B testing tools
  • Working knowledge of ad serving tools
  • Strong analytical skills and datadriven thinking

Nice-to-have Skills:
['Social media management', 'HTML5', 'Social media marketing', 'JavaScript', 'CSS', 'research', 'Performance marketing', 'Content creation', 'SQL', 'tools']

Schedule:

  • Day shift

Education:

  • Bachelor's (preferred)

Experience:

  • Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location:
In person
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