Pay Per Click

1 week ago


India Bohiyaanam Talent Full time

Role: Pay Per Click (PPC) Expert

Experience Preferred: 3+ Years

Location: Indore

Job Description:

1. Develop and execute PPC campaigns across various platforms, including Google Ads, Bing

Ads, and social media channels (Facebook, Instagram, LinkedIn, etc.).

2. Conduct keyword research, ad copywriting, and ad creation to optimize campaign

performance and maximize ROI.

3. Monitor campaign budgets, bids, and performance metrics (CTR, CPC, CPA, ROAS, etc.) to

ensure campaign objectives are met.

4. Perform ongoing keyword discovery, expansion, and optimization to improve campaign

relevancy and performance.

5. Collaborate with the content team to align PPC campaigns with content marketing initiatives

and ensure messaging consistency.

6. Conduct A/B testing and implement performance-driven optimizations to improve campaign

effectiveness.

7. Generate regular reports and provide insights on campaign performance, trends, and

opportunities for improvement.

8. Stay up-to-date with industry trends, best practices, and algorithm updates to ensure optimal

campaign performance.

9. Work closely with the marketing team to develop integrated marketing strategies that drive

business growth and achieve marketing objectives.

10. Provide strategic recommendations based on data analysis and campaign performance

insights.

Qualifications:

1. Bachelor's degree in Marketing, Advertising, Business, or related field.

2. Proven experience managing PPC campaigns across Google Ads, Bing Ads, and social

media platforms.

3. Strong understanding of PPC best practices, campaign optimization techniques, and

performance metrics the candidate also needs to have an idea/experience of user intent

keyword understanding which includes understanding competitor gap analysis.

4. Proficiency in Google Analytics, Google Ads, and other PPC management tools and with

keyword analysis and planning tools like Google Search Console/Ahrefs/ SEMrush/Moz

5. Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven

decisions.

6. Strong communication skills with the ability to effectively communicate campaign

performance and recommendations to stakeholders.

7. Detail-oriented with strong organizational skills and the ability to manage multiple projects

simultaneously.

8. Experience with e-commerce PPC campaigns is a plus.

9. Google Ads certification and other relevant certifications are desirable.

10. Experience with marketing automation platforms is a plus.


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