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Pay Per Click
1 week ago
Role: Pay Per Click (PPC) Expert
Experience Preferred: 3+ Years
Location: Indore
Job Description:
1. Develop and execute PPC campaigns across various platforms, including Google Ads, Bing
Ads, and social media channels (Facebook, Instagram, LinkedIn, etc.).
2. Conduct keyword research, ad copywriting, and ad creation to optimize campaign
performance and maximize ROI.
3. Monitor campaign budgets, bids, and performance metrics (CTR, CPC, CPA, ROAS, etc.) to
ensure campaign objectives are met.
4. Perform ongoing keyword discovery, expansion, and optimization to improve campaign
relevancy and performance.
5. Collaborate with the content team to align PPC campaigns with content marketing initiatives
and ensure messaging consistency.
6. Conduct A/B testing and implement performance-driven optimizations to improve campaign
effectiveness.
7. Generate regular reports and provide insights on campaign performance, trends, and
opportunities for improvement.
8. Stay up-to-date with industry trends, best practices, and algorithm updates to ensure optimal
campaign performance.
9. Work closely with the marketing team to develop integrated marketing strategies that drive
business growth and achieve marketing objectives.
10. Provide strategic recommendations based on data analysis and campaign performance
insights.
Qualifications:
1. Bachelor's degree in Marketing, Advertising, Business, or related field.
2. Proven experience managing PPC campaigns across Google Ads, Bing Ads, and social
media platforms.
3. Strong understanding of PPC best practices, campaign optimization techniques, and
performance metrics the candidate also needs to have an idea/experience of user intent
keyword understanding which includes understanding competitor gap analysis.
4. Proficiency in Google Analytics, Google Ads, and other PPC management tools and with
keyword analysis and planning tools like Google Search Console/Ahrefs/ SEMrush/Moz
5. Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven
decisions.
6. Strong communication skills with the ability to effectively communicate campaign
performance and recommendations to stakeholders.
7. Detail-oriented with strong organizational skills and the ability to manage multiple projects
simultaneously.
8. Experience with e-commerce PPC campaigns is a plus.
9. Google Ads certification and other relevant certifications are desirable.
10. Experience with marketing automation platforms is a plus.
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