Zmm-hisar
1 week ago
JOB DESCRIPTION
JOB TITLE :
Zonal Marketing Manager
DEPARTMENT :
Sales & Field Marketing
POSITION REPORTING TO
Zonal Sales Manager
OBJECTIVE:
JOB RESPONSIBILITIES:
1. Lead & support Business growth
- Work closely with SBU Marketing Head, Crop Managers and initiate development of campaign plans for brand promotion of specific products & Crop packages
- Facilitate the sales team in achieving their objectives/ budgets/ targets through:
(b) Monitoring & reporting sales campaign with specific objectives like - liquidation, demonstrations and farmer meets, field days, conduct post market campaign audits
(c ) Arranging promotional inputs timely such as leaflets, posters, banners, POP
(d) Planning & Allocation of Demo samples
(e ) Allocation and monitoring of "sales promotion" spend budgets at Zone and Territory level as per the potential and priorities
(f) Responsible in selection & appointing of Temporary staff
- Assist in obtaining the sales permissions from the Department of Agriculture and arranging Principal certificates
- Maintain rapport with Agricultural Institutes, Research Stations, KVKs.
- Provide guidance in organizing "Product/ Strategy meets" and "Trade Meets".
- Maintain data regarding dealers, farmers / village level.
- Provide weekly MIS to HO
- Work in consultation with Tactical Marketing Head on implementation of marketing strategy for respective zone
2. Improve Business Quality
- Implement crop specific/ product specific/ segment specific marketing strategies
- Drive strategy meets and trade meets in coordination with the sales team
- Develop market intelligence & knowledge conducive to business development, by assessing the crop wise / product wise potential and existing market size
- Guide sales team in identifying the right product fit against competition.
- Give timely communication of relevant marketing information and submit weekly, monthly marketing reports for review
Team Management
- Ensuring capability development of the FOs and improving the FO productivity
- Nurture and build a technically strong team for Sales
KNOWLEDGE
SKILLS
ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS
JOB REQUIREMENTS
- Knowledge of:
- Agricultural Sciences
- Crop Agronomy
- Pests and diseases control methods
- Farmers psychology
- Local language
Integrity
EDUCATION:
Analytical skills
Proactive
Essential Qualifications
(Must possess):
Problem solving
Team working
B.SC (Agri)
- Geographical knowledge of the area
Assertiveness
Desirable (Preferred qualifications):
- Market intelligence (knowledge of competitors activities)
Customer orientation
RELEVANT EXPERIENCE
Timeliness
Minimum years:
8-12 years
NATURE OF CONTACT
INTERNAL CUSTOMERS*EXTERNAL CUSTOMERS****ANY OTHER SPECIFIC
Exchanging information
REQUIREMENT:
Answering queries
Extensive travelling
Dealing with complaints
Persuading or influencing for action
Working and staying in rural environment
Negotiating
Any other:
-
Internal customers: Team members, colleagues, senior colleagues within and outside your department.
External customers:
Customers, clients, suppliers, business associates, public agencies etc.
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