Home Furnishing Business Leader- Kitchens and Appliances
2 weeks ago
Job ID:
Date posted: 13/06/
Who you are
As a person you are passionate about people, business, IKEAs purpose and continuously driving better performance.
You are energized by increasing customer value, driving business growth and contributing to overall success and results through people as well as motivated by leading and developing people.
For this role we believe you have a Formal qualifications in Sales, Business Management, Marketing or equivalent Minimum 10 years of experience in working with commercial planning, sales or similar and delivering results.
Minimum 5 years of experience in leading and influencing co-workers Experience from retail, preferably home furnishing sector Experience in planning, driving output and measuring performance (business)You have knowledge in the following areas:
Extensive knowledge of sales techniques and mechanisms as well as the pulse of the market (customers, competition, news)
Broad knowledge of operational plans and goals as well as follow up on KPIs
Broad knowledge about the local market environment, expectations from customers today and tomorrow to secure that commercial and service offers meet customer demands and needs
Broad knowledge of how to optimize the customer experience across physical and digital touchpoints and content to increase the likelihood that customer visits convert to sales
Broad knowledge of the possibilities to activate sales and the use of the commercial calendar and relevant associated store activities
Your responsibilities
To lead the development of the selling approach as the CEO of the Home Furnishing Business Area (HFB). To define the sales strategy to maximize growth and profitability in all channels
YOU WILL
Drive the long term growth of the business through the development of the commercial offer, sales techniques and activities through all channels
Steer the range, dimensioning and price ladder for the HFB to make sure it meets customer needs and demand.
Set strategy on the local prices and propose commercial activities. Contribute with input on pricing and forecasting service offerResponsible for the Sales planning and forecasting for the defined HFBs
Steer sales and gross margin across channels to reach plan and react to deviations to ensure sales output is in line with selling objectives
Develop local commercial solutions meeting the customer needs, by implementing solutions from Home Furnishing & Retail Design (HFRD), Market Support and create local sales solutions to further improve the experience and conversion
Coach store co-workers throughout the market to develop competence on selling
Actively cooperate with all key stakeholders within Commercial and beyond to secure integration, common focus and to maximize impact (for example Customer, Digital, CFF (Customer Fulfilment), Communications, Sustainability, Business Navigation Operations & Finance, People & Culture)
Be a speaking partner with Range & Supply to provide local market relevant feedback
Contribute to the integrated multichannel executions/output of the HFB unit and selling function in order to contribute to the business goals
Be an active player in driving an open and sharing climate, be a role model of the IKEA values and contribute to the transformation of IKEA
Be an active player in working on sustainability initiatives within selling through ensuring sustainability priorities are reflected across offering (e.g. Energy Efficient Lighting)
Together as a team
We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.
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