![eWay Corp](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Executive
1 week ago
Job Information
Job Type
Full Time
Industry
IT Services
Work Experience
2+ years
City
Pune
Country
India
eWay Corp is a global digital solution company, a unique powerhouse of creative & digital experts with a passion for clever things.
Key Responsibilities
- Run & optimize Google Ads, Bing Ads, Facebook Ads & LinkedIn Ads Campaigns
- User Behaviour Tracking using tools such as Google Tag Manager, SEMrush.
- Knowledge of Google Keyword Planner/ SpyFu / SEMrush Keyword research tools.
- Track, report, and analyse website analytics data via weekly, monthly reports (Google Analytics/ SEMrush).
- Create landing pages for capturing leads or goal conversion.
- Execute tests, collect, and analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
- Knowledge of A/B, Multivariate, split testing to increase ROI of PPC Campaigns & to identify relevant and strong keyword searches to optimise campaign success.
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Creating targeted campaigns including writing required copy and testing landing pages.
- Working with relevant internal and external stakeholders to create copy and other creative content.
- Provide regular reports on performance metrics and market related insights.
- Analyse, monitor and report on ROI for all PPC campaigns.
- Analyse, monitor and report on competitors PPC campaigns including keywords being targeted.
- Manage and monitor spend to ensure it is in line with the assigned budget.
- Keep up to date with market and technology related developments.
Skills & Requirements
- 2+ years relevant experience in PPC Advertising
- Demonstrable experience in Pay Per Click, social media, and display advertising campaigns, Discovery & Performance Max Campaigns
- Hands on knowledge of remarketing campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics / SEMrush)
- Experience in setting up and optimizing Google AdWords, Facebook & LinkedIn campaigns
- Certification (Google AdWords, Facebook Ads) if any will be an added advantage.
Benefits & Perks
- Remote & Hybrid Work Model
- Medical Insurance
- Flexible Public Holidays & Leaves
- Flexible Work Hours
- Skill Development, Training & Certification
Sodexo Meal Coupons
- National Pension Scheme
- Employee Provident Fund
- Weekends Off
- Loyalty Bonus Program
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