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SEO Specialist

3 months ago

Mohali, Punjab, India Advaya Fleet Inc Full time
Experience required: 2 to 4 Years

About the company:

At Advaya, we are at the forefront of revolutionizing the fleet management industry, redefining uniqueness, and shaping exclusivity. With a passion for innovation and a commitment to excellence, we provide cutting-edge solutions tailored to meet the diverse needs of our clients. Our comprehensive approach, fueled by advanced technology and industry expertise, ensures optimal efficiency, safety, and profitability for our customers' fleets. If you're passionate about innovation and thrive in a collaborative environment, we invite you to join us in shaping the future of fleet management.

Job Summary:

Advaya is seeking a detail-oriented and results-driven SEO Specialist to join our marketing team. As an SEO Specialist, you will play a key role in optimizing our online presence and driving organic traffic to our website. If you have a passion for search engine optimization and a proven track record of improving search engine rankings, we invite you to join us in shaping the future of fleet management.

Job Responsibilities:

  • Develop and implement SEO strategies to improve website visibility and search engine rankings.
  • Conduct keyword research to identify relevant search terms and phrases.
  • Optimize website content, including meta tags, headings, and on-page elements, for targeted keywords.
  • Perform technical SEO audits to identify and resolve issues affecting website performance.
  • Monitor and analyze website traffic, rankings, and user engagement metrics.
  • Identify opportunities for link building and outreach to improve website authority.
  • Collaborate with content creators to develop high-quality, SEO-friendly content.
  • Stay updated on the latest trends and best practices in SEO and search engine algorithms.
  • Provide regular reports and insights on SEO performance to stakeholders.
  • Work closely with cross-functional teams to ensure alignment with overall marketing objectives.

Job Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
  • 2-4 years of experience in SEO, with a proven track record of improving search engine rankings and organic traffic.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz.
  • Strong understanding of search engine algorithms and ranking factors.
  • Experience with on-page and off-page optimization techniques.
  • Excellent analytical skills, with the ability to analyze data and derive actionable insights.
  • Strong communication and collaboration skills, with the ability to work effectively in a team environment.
  • Detail-oriented with a focus on delivering high-quality results.
  • Ability to thrive in a fast-paced and dynamic environment, with a proactive and self-motivated approach.