Digital Marketing Executives

2 weeks ago

Ahmedabad, Gujarat, India Mantra Softech (India) Pvt Ltd Full time

Job Description for Digital Marketing Executives

Company Name
:
Mantra Softech India Pvt. Ltd.

Job Title:
Digital Marketing Executives**
Location:Ahmedabad**
Experience
:2-4 Year

Qualification:

Any Graduation**
About us:Mantra Softech is a global hi-tech manufacturer of biometric products and solutions with in-house design and development team.

This dream project of like minded visionaries started in 2006, continues to push the envelope on biometric system capabilities.

Mantra enjoys market leadership in India and is expanding globally with client base in more than 30 countries. Mantra's major business comes from government, telecom and financial sectors to name few.

Mantra's product portfolio includes Fingerprint Sensors, IRIS Sensor, Integrated Fingerprint Devices, Integrated IRIS Devices, POS / MicroATM/Financial Terminal, IRIS Recognition in Mobile and many more biometric devices.

Customer's rapidly growing requirements for complex and sophisticated security system are the inspiration behind Mantra's Innovative products and solutions

Job Summary

Role & Responsibilities

  • Developing and managing
    digital
    marketing campaigns
  • Oversee social media strategy
  • Manage and maintain the organisations website(s)
  • Write and optimise content for the website and social networking accounts such as Facebook and Twitter
  • Track and analyse website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Identify new trends in
    digital
    marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile
    marketing
  • Work on printed material to supplement online products

Required Skill

  • Managing an online content portal
  • Coordination between various team members and external stakeholders to ensure delivery of content and
    marketing operations on time
  • Website maintenance that includes UI/UX changes, SEO, bug fixes, banner changes, widget additions, etc
  • Tracking analytics and making reports to ensure the project meets its targets as per KPIs
  • Online
    marketing/promotion of portal & content to ensure increase in traffic and high engagement levels:
Strategic vision, insights & ideas to come up with
marketable campaigns to promote and build the brand

  • Social media strategy and execution (Facebook, Twitter, Instagram)
  • Influencer relationship
    marketing
  • Online reputation management
  • Strategic
    marketing & partnerships with brands to feature their content and get featured through other media
  • Content
    marketing on platforms such as Taboola/Outbrain/vcommission
  • Paid media through various channels
  • Community building through
    marketing in various online food communities, groups & forums.

Job Types:
Full-time, Regular / Permanent

Pay:
₹9, ₹25,003.63 per month

Benefits:

  • Health insurance
  • Life insurance
  • Paid sick time

Schedule:

  • Morning shift
  • Weekend only

Ability to commute/relocate:

  • Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (required)

Education:

  • Bachelor's (preferred)

Experience:

  • Digital marketing: 2 years (preferred)
- total work: 1 year (preferred)

Speak with the employer

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