Web Analytics Specialist

2 weeks ago

Pune, Maharashtra, India Mediabrands Full time

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

Position Overview

We are seeking a highly skilled and detail-oriented Web Analytics and Tagging Expert to join our dynamic team. As a vital member of our Martech team, you will be responsible for implementing, managing, and optimizing web analytics solutions tailored primarily to GA4 (Google Analytics 4) and Adobe Analytics. Proficiency in Google Tag Manager (GTM) is a must-have requirement for this role. You will play a critical role in gathering actionable insights, improving user experience, and driving key business decisions through data-driven strategies.

Responsibilities

Analytics Implementation:

Deploy and maintain robust web analytics platforms like Google Analytics and Adobe Analytics with a specialized focus on Google Analytics 4 (GA4).Craft and deploy precision-driven tracking codes, tags, and scripts to capture user interactions and behaviors across all digital assets.Ensure meticulous data collection, configuration, and tagging strategies to monitor key performance indicators (KPIs), conversion events, and user journeys effectively.

Tag Management:

Manage tag management systems (TMS) like Google Tag Manager (GTM) to streamline the deployment and management of marketing and analytics tags.Develop, update, and uphold tag management configurations, triggers, and variables to fortify tracking requirements and data governance.

Data Analysis and Reporting:

Conduct in-depth analysis of website traffic patterns, user behavior, conversion funnels, unearthing trends, insights, and optimization avenues.Craft and deliver comprehensive reports and dashboards, communicate vital metrics, performance indicators, and actionable insights to stakeholders.Conducts ad-hoc analyses and deep dives into data, addressing specific business queries, and bolstering strategic initiatives.

Optimization and Testing:

Collaborate cross-functionally with marketing, product, and UX/UI teams to execute A/B tests, multivariate tests, and optimization experiments.Leverage data-driven insights to pinpoint optimization opportunities and proffer recommendations for enhancing website usability, boosting conversion rates, and overall performance.

Required Skills and Experience

Proven track record of 4+ years in web analytics implementation, tag management, and data analysis within digital marketing or e-commerce realms.Proficiency in web analytics platforms such as Google Analytics, Adobe Analytics, and Google Analytics 4 (GA4).Strong command of tag management systems (preferably Google Tag Manager) and adeptness in web technologies (HTML, JavaScript, CSS).Familiarity with data privacy regulations (e.g., GDPR, CCPA) and adeptness in compliance requirements.Exceptional analytical acumen, capable of interpreting data, deriving insights, and furnishing data-driven recommendations.Good to have experience with A/B testing tools (e.g., Optimizely, VWO), coupled with a firm grasp of statistical concepts.Good to have prior exposure to data visualization tools (e.g., Tableau, Power BI).Proficiency in programming languages such as Python or R for data analysis and automation is a bonus.Sound understanding of SEO principles, SEM campaigns, and digital marketing strategies.Exceptional attention to detail; coupled with adept organizational skills and problem-solving abilities.Excellent communication prowess; adept at conveying complex data findings clearly and concisely.Self-motivated individual with an insatiable passion for staying abreast of industry trends, best practices, and emerging technologies in web analytics and digital marketing.

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .

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