Marketing Executive

1 week ago

Mumbai, Maharashtra, India CIEL HR Services Full time
_
Fixed term contract on CIEL HR Services payroll 2 years_

**Job Objective:
- **►To give thrust to Marketing and other allied activities in CNG/PNG realizing increased sales volumes for the Company.

►Develop market strategy for acquisition, retention and management of Industrial & Bulk Commercial (I&C) customers in order to achieve desired target.

1)
CNG Marketing (Sales Operations)

ACHIEVING BUDGETED GAS VOLUME TARGETS by:
a) Handling a set of CNG Stations in the target markets assigned. Managing the assigned CNG stations as per company operating standards. Ensure optimum customer service and operational efficiencies in the CNG stations in order to ACHIEVE BUDGETED CNG SALES TARGETS.

b) Implementing various promotional schemes given by company at the assigned CNG Stations.

c) Ensuring that financial discipline is adhered to by CNG stations assigned.

d) CNG stake holder management by maintaining continuous communication with retrofitters/OEMs/dealers/RTOs in order to enhance CNG conversion.

e) Updating the database of all CNG prospects such as tourist taxi operators, buses, commercial vehicles, etc.

f) Liaison with large fleet owners, cab aggregators for CNG promotion and implementation of various Marketing schemes

g) Identifying new locations where new CNG Stations are to be put up, conducting detailed trading area surveys for the same.

h) Identifying land parcels and prospective franchisees willing to make the required investment and manage the CNG stations.

i) Assessing CNG demand and identification of location for new CNG station/ upgrading existing CNG station.

2)
CNG Marketing (Network Development)

ACHIEVING LOI targets by:
b) Identifying owners of such land parcel or their representatives and initiate dialogue to set-up the CNG station.

c) Educate the landowners about various business models company has to offer.

e) Coordinate for title clearance with the legal team

f) Prepare comprehensive proposal for issuance of LOI.

g) Daily update on the case handled w.r.t LOI.

3)
Domestic PNG Marketing
ACHIEVING BUDGETED REGISTRATION TARGETS AND GAS VOLUME TARGETS by:
a) Conducting detailed survey and derive detailed understanding of Domestic potential in target markets.

b) Developing strong relationship with key stake holders such as Institutions, leading builders for PNG network expansion.

c) Planning suitable field activities (through Direct Marketing agencies, sales representatives) for achieving the PNG registration target ensuring highest level penetration in a given area

d) Keeping continuous check and vigil on the Direct Marketing agencies and sales representatives to ensure that work is being carried out as per plan.

e) Providing continuous training and value addition to the Direct Marketing agencies & sales representatives in order to optimize results.

f) Maximizing collections from customers through Collection agencies in assigned market thereby ensuring minimum overdue outstandings at any given point of time

g) Timely resolving customer marketing queries / complaints, ensuring correctness of the database with respect to Customer Masters, maintaining the ISO related documents and MIS of allotted areas/zone.

h) Closely coordinating with direct marketing agencies, project & planning dept. for providing PNG connection in a committed timeline.

i) Implementing promotional plan / marketing scheme for enhancing penetration in gas supplied areas
-
Commercial A Marketing_

ACHIEVING BUDGETED REGISTRATION TARGETS AND GAS VOLUME TARGETS by:
a) Conducting detailed surveys and derive detailed understanding of Commercial potential in target markets.

b) Identifying the prospective customers and asses techno-commercial feasibility in association with Planning/Project team and maintaining the database of the same

c) Continuous follow up with Customers & Project dept for completion of downstream activity and conversion of Commercial "A" customers.

d) Soliciting legal opinion for resolving problematic cases where Society NOC is an issue or customer not ready to start downstream activities etc.

4)
Industrial and large Commercial Customers Marketing

ACHIEVING BUDGETED GAS VOLUME TARGETS by:
a) Conducting potential analysis, demand survey analysis for Industrial and large Commercial Consumers in company's authorized GAs and Identification of customers to be targeted

b) Drafting, negotiation, execution and management of Gas Sales Contracts and amendments to the Contracts to cater to dynamic business requirement for a win-win situation and enhance value creation for company

c) Assisting in formulation of marketing strategy to (i) retain & enhance existing I&C volume (ii) expedite company's efforts to convert untapped potential

e) Ensuring new registration as per set target in Industrial & Large (B, C, AC, Z and Commercial Mall) Commercial contracting / registrations

f) Carrying out promotional activities to generate potential/ front o

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