Product Marketing Engineer

7 days ago

Bengaluru, Karnataka, India EmpGowin Full time

Job Title: Product Marketing Engineer

Experience: 5+ Years

Location: Bangalore, India

Job Type: Full-Time

Job Brief

As a Product Marketing Engineer based in Bangalore, India, you will play a crucial role in driving the demand and market presence of our motor drive solutions. You will be responsible for implementing effective product marketing strategies, gathering market intelligence, and developing regional-specific use cases. Here's what the role entails:

Responsibilities

Drive Demand Creation

  • Implement and execute the product marketing strategy for motor drive solutions.
  • Develop and execute effective product positioning strategies to drive revenue and generate demand.

Market Intelligence

  • Gather, compile, and report market intelligence, including trends, competition, and key market requirements.
  • Carry out market research and monitor competitor products.

Regional Use Cases and Features

  • Articulate regional-specific use cases and needs.
  • Define next-generation product features based on market requirements.

Technical Documentation and Representation

  • Develop technical documents such as application notes and papers.
  • Represent the company at local conferences and forums.

Customer and Partner Engagement

  • Visit customers and distribution partners to collect market and technology information.
  • Establish and maintain long-term business relationships.

Value Proposition and Training

  • Identify and create a value proposition for new high-value opportunity markets.
  • Provide training and collaterals to Sales for effective sales.

Information Flow Management

  • Manage the technical and commercial information flow between local teams and headquarters.
  • Ensure all qualified customer queries are fulfilled, delivered on time, and meet expectations.

Marketing Activities

  • Define and align appropriate marketing activities, including trade shows and advertising, in cooperation with MarCom and Marketing.

Training and Reporting

  • Train channel partners, customers, and the local sales organization.
  • Concisely report the state of the business and strategy at any time.

Requirements

  • University degree or University of Applied Science degree.
  • 5 years of relevant marketing experience.
  • Good technical understanding of motor technologies, motor control algorithm techniques, and motor drive solutions (e.g., Integrated Power modules, Discrete and Half-Bridge architectures).
  • Proven ability to handle major accounts projects from promotion to production while interfacing with different teams.
  • Good command of spoken and written English.
  • The position requires domestic and some international travel.

Experience/Skills

  • 5+ years of relevant marketing experience.
  • Technical understanding of motor technologies, motor control algorithm techniques, and motor drive solutions.
  • Develop and execute effective product positioning strategies to drive revenue and generate demand.
  • Gather, compile, and report market intelligence, including trends, competition, and key market requirements.
  • Develop technical documents (e.g., application notes and papers).
  • Visit customers and distribution partners to establish long-term business relationships.
  • Work with the sales team to design product marketing strategies for motor drive solutions.
  • Ensure all qualified customer queries are fulfilled, delivered on time, and meet expectations.
  • Carry out market research and monitor competitor products.

Application Instructions

If you are a result-oriented Product Marketing Engineer with 5+ years of experience and a passion for contributing to the growth of the company, we invite you to apply by sharing your updated resume with or apply here at this platform.

Join the team and make an impact in shaping presence and success. We look forward to reviewing your application.

Note: Due to the high volume of applications we receive, only shortlisted candidates will be contacted. We appreciate your understanding in this regard.

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