Marketing Executive, Acquisition

2 weeks ago


Gurgaon, Haryana, India Clearstate Pte. Ltd Full time

Introduction:


A keen customer and data champion, this person will leverage customer insight to improve conversions on Economist Intelligence's various digital properties through continuous testing and optimisation.


Accountabilities:

  • Run payperclick (PPC) and paid social campaigns to boost lead acquisition and nurturing.
  • Work closely with agencies to improve delivery and performance with a particular focus on paid media.
  • Ensure all channels meet monthly KPI targets across all regions and provide performance analysis, working closely with the Data and Insights team to create new reports that provide indepth analysis.
  • Help to define and manage the test and learn roadmap, leveraging customer insights to develop hypotheses for improving personalisation and A/B testing campaigns.
  • Brief and ensure correct creative, landing pages, UTM coding and messaging is used in key campaigns
  • Create and maintain key landing pages and campaigns on Economist Intelligence's websites, promoting best practice in the team.
  • Implement an effective retargeting strategy to boost consideration and conversion.
  • Support the Head of Acquisition in new digital initiatives and launches including social media management.
  • Show a keen understanding of brand marketing and work with campaign marketers to ensure consistency and quality in Economist Intelligence's output.

Experience, skills and professional attributes:

To succeed in the role you must have:

  • Detailed understanding and experience of paid media (both social and search)
  • Relevant experience in B2B marketing with a focus on lead acquisition and nurturing
  • Content production experience, including implementation and optimisation using a CMS
  • Ability to analyse and interpret data and analytics
  • Understanding of attribution modelling and cross device targeting
  • Experience of working with agencies to campaign budgets
  • Experience of using Google Analytics, Linkedin and WordPress

You will be able to demonstrate:

  • A customer champion with a keen interest in digital marketing, including user experience
  • Strong understanding of a 'funnelbased' approach to marketing
  • Strong organisational abilities and ability to meet multiple deadlines
  • Good interpersonal skills within local team and wider global business
  • Appreciation of the digital landscape and willingness to learn

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