Marketing Operations Manager

1 week ago

Ahmedabad, Gujarat, India IMS People Possible Full time

Marketing Operations Manager Job Responsibilities:
Markets products by managing staff, researching, and developing marketing plans, maintaining response operations, and maintaining quality ratings.
Recruits, selects, onboards, and trains employees; maintains a safe and secure work environment; and developing personal growth opportunities.

Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counselling, and disciplining employees; and initiating, coordinating, and enforcing systems, policies, and procedures.

Maintains customer response operations by establishing work schedules and assigning employees and providing back-up.
Maintains quality service by establishing and enforcing standards, training representatives, monitoring calls, surveying customers, and evaluating outcomes.
Resolves customer problems by training telemarketing service representatives, maintaining reference manuals and dialogue guides, providing information, and answering questions.

Maintains work process flows by coordinating information and requirements with related operational departments and participating with and providing resources to business improvement teams.

Keeps management informed by preparing reports, preparing presentations, interpreting information, and making recommendations.
Maintains equipment by coordinating requirements with telecommunications and information services departments, examining state-of-the-art technology, recommending upgrades, and controlling installations.
Oversees brand data and analytics and emerging market trends to strategize ways to increase market share.
Plan, direct, and coordinate marketing policies and programs to increase customer interest and demand for products and services.
Works with vendors to deliver physical manufacture and delivery of marketing materials and assets to clients and the public.
Negotiates contracts for advertising, marketing, and promotions.
Monitors internal costs and competition pricing to develop pricing and discounting strategies.

Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing professional networks, benchmarking state-of-the-art practices, and participating in professional societies.


Marketing Operations Manager Skills and Qualifications:
Market knowledge
Planning
Quality focus
Customer service
Process management
Presentation skills
Technical understanding
Financial planning and strategy
Excellent written communication skills
Negotiation skills
Budgeting
Leadership and management skills
Strategic mindset
Critical thinking and analytical skills

Education, Experience & Licensing Requirements:
Bachelor's Degree in marketing or related field, MBA a bonus
3-5 years marketing experience
Previous management or supervisory experience

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