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Head Search Engine Optimization

3 months ago

Delhi, Delhi, India HDFC securities Full time

Job Description:

As the SEO Head for our Broking Vertical, you will be responsible for developing and executing strategic SEO initiatives to drive organic traffic, improve search engine rankings, and increase online visibility for our brokerage services.

You will lead a team of SEO specialists and collaborate with cross-functional teams to enhance our digital presence and attract qualified leads.


Key Responsibilities:


Develop and implement comprehensive SEO strategies tailored to the broking vertical to increase website, YouTube and Mobile app traffic to generate high-quality leads.

Lead a team of SEO specialists, providing guidance, mentorship, and support to achieve departmental goals and objectives.
Conduct in-depth keyword research, competitor analysis, and market research to identify opportunities and trends in the broking industry.
Optimize website content, including landing pages, blog posts, and educational resources, to improve search engine rankings and user engagement.
Manage link building campaigns and outreach initiatives to enhance website and mobile app authority and domain credibility.

Collaborate with content creators, designers, and developers to ensure SEO best practices are integrated into website design and content creation.

Monitor and analyze key SEO metrics, including keyword rankings, organic traffic, conversion rates, and ROI, to measure performance and identify areas for improvement.

Stay up-to-date with the latest industry trends, algorithm updates, and best practices in SEO to maintain our competitive edge and drive continuous improvement.

Provide regular reports and insights to senior management on SEO performance, trends, and opportunities for growth.
Work closely with the marketing and sales teams to align SEO strategies with overall business objectives and marketing campaigns.