Retail Operations Executive

2 weeks ago

Tirupati, Andhra Pradesh, India BulBul Fashion Full time
Retail Sales & Operations Executive — BulBulAbout BulBul

BulBul is a women's Indian-wear brand from Bubble Bee Export House, delivering premium quality at honest prices—straight from our factory to your wardrobe.

Role Summary

Own end-to-end store and pop-up operations while driving sales, customer delight, and tight inventory control. You'll be the on-ground owner for daily retail targets, VM, billing, staffing/training, exhibitions/pop-ups, and post-sales CRM follow-ups.

Reporting to: Retail Lead/Founder

Location: Ahmedabad (with frequent local travel for pop-ups/exhibitions)

Key Responsibilities1) Sales & Customer Experience
  • Achieve daily/weekly/monthly sales targets, AOV, conversion %, and UPT.
  • Deliver premium in-store experience aligned with BulBul's "Factory to Wardrobe" promise.
  • Handle styling assistance, size exchanges, and grievance resolution on the spot.
  • Capture customer data (phone, WhatsApp consent) for remarketing and loyalty.
2) Store / Pop-Up Operations
  • Open/close procedures, cash/UPI/card settlement, day-end reconciliation, and petty cash.
  • POS billing, barcoding/price tagging, discount execution, and GST-compliant invoicing.
  • Maintain store hygiene, trial room SOPs, safety & loss prevention.
  • Set up and dismantle pop-ups/exhibition stalls; manage fixtures, lights, signage, and promo materials.
3) Inventory, VM & Replenishment
  • Daily cycle counts; weekly stock audits; shrinkage control within budgeted norms.
  • Replenish bestsellers by size/color; manage RTV/RTS and inter-store transfers if any.
  • Plan and execute collection drops with strong merchandise presentation and look-books.
  • Implement seasonal/occasion VM (e.g., Navratri, weddings, festivals).
4) Marketing & Events Enablement
  • Coordinate local marketing (leaflets, standees, collaborations, micro-influencers).
  • Execute launch days, preview events, and exhibition offers; manage sampling/try-ons.
  • Capture UGC and basic content (short videos/photos) for the social team.
5) People & Training
  • Train promoters/assistants on product features, fabrics, fits, and selling scripts.
  • Create weekly rosters, attendance, and performance notes; uphold grooming standards.
6) Reporting & Compliance
  • Maintain daily sales reports (DSR), footfall, conversions, and returns/exchanges.
  • Share event ROI sheets after every pop-up/exhibition (sales, cost, CAC, repeat potential).
  • Ensure policy compliance (returns/exchanges, warranty, discount periods).
KPIs (What Success Looks Like)
  • Sales: Target achievement %, AOV, UPT, conversion %.
  • Inventory: Shrinkage ≤ 0.8% monthly; stock accuracy ≥ 99%.
  • Customer: NPS/feedback ≥ 4.5/5; repeat rate & WhatsApp opt-ins.
  • Operations: Zero cash/UPI variance; on-time DSR submission; SOP adherence.
  • Events: Positive ROI on exhibitions/pop-ups with clear lead capture & follow-ups.
Requirements
  • 2–5 years in retail fashion/apparel sales & operations (ethnic wear preferred).
  • Hands-on with POS, barcoding, basic Excel/Google Sheets; comfort with CRM/WhatsApp Business.
  • Strong communication in English & Hindi/Gujarati; customer-first attitude and grooming.
  • Physically fit for pop-up setups; willingness to work weekends/festive days.
Nice to Have
  • Experience launching new stores/pop-ups.
  • Basic content creation (phone photography/reels).
  • Knowledge of fabrics, embroidery, and sizing in ethnic/fusion wear.
Work Schedule & Compensation
  • 6-day week; weekly off on a rolling basis.
  • Salary: Market-competitive fixed + performance incentives (monthly).
  • Perks: Staff discounts, festival bonuses, on-ground training with the founding team.

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