Director of Growth Strategy

5 hours ago

Guntur, India Unacademy Full time

About UsUnacademy is India’s largest learning platform, built with a mission to democratize education for every learner.What began as a humble YouTube channel has evolved into a robust education ecosystem that brings togethertop educators, high-quality content, and cutting-edge technology.We serve millions of learners across the country, empowering them to succeed in competitive exams, pursueprofessional upskilling, and build strong academic foundations. With a deep commitment to learner success, Unacademy is redefining how India learns — one student at a time.Position: Growth Head/BDMEmployment Type: Full-TimeLocation :Guntur-APRole OverviewWe are looking for a strategic and data-driven Growth Head to lead our user acquisition, engagement, andretention efforts. This leadership role will be responsible for developing and executing growth strategies thatdrive scalable impact across our learning ecosystem. You will work cross-functionally to optimize the entireuser journey while delivering measurable business results.Key Responsibilities - Develop Growth Strategies: Design and lead scalable, data-backed strategies to drive key business metricssuch as acquisition, activation, retention, referral, and revenue. - Data Analysis: Use quantitative and qualitative insights to inform strategic decisions. Build and maintaindashboards to track performance, cohorts, and funnel metrics, leveraging user behavior data andcustomer feedback. - User Acquisition: Plan and execute multi-channel acquisition campaigns (performance marketing, organic,influencer, affiliate) and collaborate with marketing and product teams to optimize CAC and LTV. - Retention & Engagement: Own and improve engagement and retention metrics through personalized,data-driven strategies such as push notifications, email, and in-app messaging. Enhance user journeys andlifecycle management in collaboration with product teams.Experimentation & Testing: Develop and execute A/B and multivariate tests to optimize onboarding,conversion funnels, and campaigns, fostering a culture of experimentation. - Budget Management: Plan and manage growth budgets efficiently, monitor spend performance againstKPIs, and reallocate resources to maximize ROI. - Market Research: Stay updated on industry trends, competitor movements, and market insights to informpositioning, messaging, and targeting strategies. - Collaboration: Work closely with product, engineering, content, design, analytics, and marketing teams toalign on goals and priorities, serving as the central growth point of contact for leadership. - Reporting & Metrics: Deliver regular reports to senior stakeholders on growth performance and roadmapprogress. Define and track OKRs to measure and drive accountability.Requirements - Bachelor’s degree required; MBA or relevant postgraduate degree preferred - 5+ years of experience in a high-growth B2C environment, preferably in EdTech - Proven track record of owning and delivering growth metrics at scale - Strong understanding of digital marketing, product funnels, and user behavior analytics - Experience leading cross-functional teams and managing large-scale experiments - Excellent analytical, communication, and leadership skills

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