Director, Performance Marketing

2 weeks ago

Gurgaon, Haryana, India Altudo Full time

Be part of a high-growth digital and customer experience consulting firm that has been recognized as one of the fastest-growing companies in America by Inc. 5000 and honored in the Deloitte Technology Fast 500 North America.

We are seeking a Director, Performance Marketing to lead our paid media practice. This role will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns for our clients to drive customer acquisition, engagement, and retention. You will work closely with cross-functional teams to maximize ROI and ensure our marketing strategies align with business objectives.

This role will give you an opportunity to run Practices and Service Lines in the next 2 years as you'll learn how to run a digital marketing business, be exposed to all parts of the business and service the world's most recognized brands. Opportunities to relocate to North America are also available and offered to our brightest talent based on business needs.

Key Performance Objectives of the role

  • Define and execute paid media campaigns of large global clients to drive high RoAS and ROI
  • Grow the Performance Marketing practice by assisting in a growth strategy and aligning with a global sales team to drive growth
  • Engage in pitches to drive 30 wins in the next year by working with sales to cross sell to a large base of customers in North America, UK and India
  • Be a thought leader to position Altudo as a leader

Core responsibilities:

  • Develop and implement performance marketing strategies across various digital channels, including PPC, SEO, social media, display advertising, and email marketing for clients.
  • Bring innovation to our service offerings and value to we bring to clients
  • Monitor and analyze campaign performance, providing regular reports and insights to clients to optimize ROI.
  • Collaborate with clients to understand their business goals and tailor marketing strategies to meet their needs.
  • Manage and allocate marketing budgets effectively to maximize client performance.
  • Conduct A/B testing and other experiments to improve campaign effectiveness.
  • Stay up-to-date with industry trends and best practices to ensure cutting-edge marketing strategies for clients.
  • Lead and mentor a team of marketing professionals, fostering a culture of continuous improvement and innovation.
  • Contribute to the growth of the Digital Marketing and Performance Marketing practice to $15 mn in next 3 years by identifying new business opportunities, creating service offerings and developing GTM strategies .

What does the candidate require for this role?

  • 10-12 years of experience in performance marketing or digital advertising.
  • Expertise in Google Ads, Meta Ads, Ads, and programmatic platforms.
  • Proficiency in Google Analytics 4 (GA4), Tag Manager, and Looker Studio.
  • Strong skills in budget management, bid strategies, and ROAS optimization.
  • Experience with A/B testing, CRO, and landing page optimization.
  • Familiarity with marketing automation (HubSpot, Marketo) and CRM (Salesforce).
  • Strong analytical, strategic thinking, and collaboration skills.
  • Preferred certifications in Google Ads, Meta Blueprint, or Google Analytics.

What's in it for you?

  • Learn how to run a practice and grow into a leader
  • Work with some of the most well known brands
  • Develop your own brand as we'll position you for thought leadership, events and conferences
  • We offer a dynamic and fast-paced work environment where you'll have continuous learning opportunities to grow your skills.

About Altudo

Altudo is an award-winning customer experience agency with a global presence across the US, Canada, and South America. Recognized as one of the fastest-growing companies in America by Inc. 5000 and honored in the Deloitte Technology Fast 500 North America, Altudo has cemented its position as a leader in the industry. Altudo is proud to be recognized among India's top 50 Best Companies to Work For in 2022 and 2023 by the Great Place to Work Institute. It is also certified as a great workplace for women and millennials.

Over the last two decades, we have established ourselves as a leader in the customer experience space, with over fifty Fortune500 companies among our clients. We specialize in creating solutions that improve customer experience and drive revenue. Our work has earned us numerous accolades and international recognition. Our success is rooted in our people and our work culture. We provide fast-track growth opportunities to our top performers and foster entrepreneurial avenues that contribute to their holistic development at Altudo. Additionally, we have strong alliances with Sitecore (Platinum), Microsoft, BigCommerce, and Adobe.

Learn more about us at https://www.altudo.co

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