Digital Marketing Executive

3 weeks ago

Chennai, Tamil Nadu, India Growth Gamut Full time

Started in Feb 2017, Our team of experts at Growth Gamut Pvt. Ltd. have been synonymous with providing bespoke Recruitment solutions to our esteemed clients. We are focused on providing specialized recruitment solutions in multiple industry sectors. With a simplified recruitment solutions and Human Resource services, we reward and recognize success of our employees and joiners.

The Role

You will be responsible for :

  • Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
  • Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
  • Reviewing and optimising the design and content of all online assets including the company website and social media pages.
  • Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
  • Using A/B testing to optimise digital marketing performance.
  • Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
  • Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
  • Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
  • Developing and managing the editorial calendar to ensure deadlines are met.
  • Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
  • Managing relationships with external marketing agencies.
  • Ensuring consistency of brand voice, style and tone across all content.
  • Driving performance marketing via SPECIFIC_EXPERIENCE.
  • Planning and executing viral marketing campaigns across a range of social media platforms.
  • Working on app store optimisation.
  • Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
  • Designing and developing strong employer branding strategy.
  • Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
  • Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
  • Analysing and interpreting metrics to measurethe success of employer branding initiatives.

Ideal Profile

  • Build, plan and implement the overall digital marketing strategy.
  • Manage the strategy.
  • Manage and train the rest of the team.
  • Stay up to date with the latest technology and best practices.
  • Manage all digital marketing channels.
  • Measure ROI and KPIs.
  • Prepare and manage a digital marketing budget.
  • Oversee all the company's social media accounts.
  • Manage and improve online content, considering SEO and Google Analytics.
  • Build an inbound marketing plan
  • Forecast sales performance trends
  • Motivate the digital marketing team to achieve goals.
  • Monitor competition and provide suggestions for improvement.

What's on Offer?

  • Opportunity to make a positive impact
  • Fantastic work culture
  • Work alongside & learn from best in class talent

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