Senior Social Media Executive

4 weeks ago

Jamnagar, India Sotrue Full time

Job Title: Senior Social Media Executive – Sotrue

Location: Sector-6, Noida

Employment Type: Full-time(On Site)

About Us

Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids designed for Indian skin tones, climates and lifestyles.

Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades and relatable storytelling to make beauty simple, aspirational, and accessible.

With a strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast - on track to power Sotrue's vision of ₹100 Cr ARR by 2026.

Leadership Team: Consists of well-established professionals from Bain & Co. & KPMG.

About the Role

We are looking for a Social Media Executive with a strong grasp of content creation, especially for Instagram, to drive the digital presence of Sotrue. This role will primarily focus on planning, creating, and executing engaging content that resonates with our female audience in the beauty, self-care and grooming categories.

Key Responsibilities

  • Create engaging, trendy, and brand-aligned content (static posts, reels, stories, etc.) for Sotrue’s Instagram page.
  • Collaborate with the design and marketing team to conceptualize campaigns and execute them seamlessly.
  • Stay updated on the latest Instagram trends, tools, and algorithm updates to optimize content performance.
  • Work with influencers, creators, and collaborators to amplify brand presence.
  • Monitor engagement, track performance metrics, and suggest improvements for better reach and engagement.
  • Ensure content reflects the brand voice and resonates with the modern, young female audience.

Requirements

  • 2+ year of hands-on experience in social media content creation (preferably in beauty/personal care/lifestyle brands).
  • Strong understanding of Instagram features (Reels, Stories, Guides, etc.) and content trends.
  • Basic design and editing skills (Canva/Photoshop/Illustrator + video editing tools).
  • Creative mindset with the ability to come up with fresh content ideas.
  • Excellent communication skills and eye for detail.
  • Ability to work in a fast-paced, start-up environment.

What We Offer

  • Opportunity to build and scale a leading female beauty brand.
  • A creative and collaborative work culture that values innovation.
  • Exposure to the fast-growing D2C industry.
  • Competitive compensation with growth opportunities.

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