Influencer Content Coordinator

Location: India (Remote)

Work hours: must work EST time (7pm-3:30am IST)

Availability: Immediate joiners

About Us

Join our rapidly growing multi-brand e-commerce company specializing in innovative pet products. With month-over-month growth across Amazon, Shopify, and TikTok Shop, we're scaling our creator partnerships to fuel continued expansion across our portfolio of beloved pet brands.

About the Role

We're seeking a highly organized and proactive Influencer Content Coordinator to own the full lifecycle of our micro-influencer and UGC partnerships.

Your primary mission: ensure our marketing team never runs out of fresh, authentic content to test in our PPC campaigns and post organically across our social channels. You'll thrive in this role if you're energized by managing multiple concurrent projects, understand that volume and variety of content drives performance marketing success, and can balance relationship-building with systematic execution to keep our creative pipeline flowing.

What Success Looks Like

• Month 1: Establish a steady flow of 10-20 pieces of raw UGC content per week across our brand portfolio • Month 3: Maintain a pipeline that helps the team deliver 30+ usable content pieces weekly to fuel our PPC testing and organic content calendar

• Month 6: Scale to 30+ weekly content pieces from a diverse creator base, ensuring we never run short of fresh creative for ad testing and social media

Key Responsibilities

Creator Pipeline Management

• Research and identify aligned micro-influencers (1K–20K followers) on TikTok who genuinely love pets and align with our brand values

• Execute strategic outreach while personalizing for higher response rates

• Track all outreach metrics and creator lifecycle stages in a project management systems

Seamless Creator Onboarding

• Guide creators through signing collaboration agreements and ensure 100% compliance • Coordinate product selection and shipping logistics with our fulfillment team

• Create exceptional first impressions that lead to long-term creator relationships

Content Strategy & Quality Control

• Conduct briefing calls to communicate brand voice, key messaging, and content expectations specific to each product/brand

• Serve as primary creator liaison throughout the content creation process

• Perform quality assessments on raw footage before handoff to post-production team

Operations Excellence

• Maintain organized content filing systems in Google Drive with clear naming conventions

• Provide weekly pipeline reports and creator performance insights

• Continuously optimize workflows for scalability and creator satisfaction

What You Bring Required Experience

• 1-2+ years managing creator relationships, UGC campaigns, or content partnerships (agency or in-house)

• Proven track record with TikTok and Instagram creator ecosystems

• Experience with influencer agreements and collaboration workflows

• Strong project management skills with multiple concurrent workstreams

Core Skills

• Communication: Clear, friendly, and professional across calls, DMs, and emails

• Organization: Systems-minded approach to managing complex workflows

• Platform Knowledge: Deep understanding of TikTok and Instagram content trends

• Tools Proficiency: Google Workspace, Airtable/Notion, and project management platforms

Bonus Points

• Experience in pet industry or lifestyle brands

• Multi-brand or agency background

• Basic understanding of content performance metrics

• Experience with creator contract negotiations