IVD Marketing Lead

16 hours ago

Bengaluru, India Leading Healthcare Industry Full time

Experience: 12+years of total experience, with at least 5 years in DiagnosticsDomain Expertise: In-vitro Diagnostics (IVD) experience is mandatory.Industry Background: Must have worked, or be currently working, in an IVD company.Key Responsibilities:Strategic Marketing Leadership- Develop and execute CLS marketing plans aligned with global and APJ commercial strategies.Commercial Impact- Apply strong business acumen to deliver on KPIs and strategic objectives.Stakeholder Influence- Bridge regional, global, and country teams; influence across diverse cultures and functions.Cross-Functional Collaboration- Partner with clinical marketing, marcomm, customer service, sales, commercial excellence, and country GMs to ensure market execution and customer focus.Ideal Candidate Profile:IVD Expertise- Strong experience in Core Labs (clinical chemistry, immunoassay, automation); exposure to APJ marketsstrongly preferred.Commercial Acumen- Proven ability to manage numbers, craft strategy, and deliver results through KPIs.Execution Focus- Ability to drive initiatives from strategy to implementation; effective in cross-cultural setups.Influencing Skills- Strong communicator with the ability to engage senior stakeholders and drive alignment.

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