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Search Engine Optimization Analyst

4 weeks ago

Ernakulam, India JIITAK Inc. Full time

Company Description: JIITAK Inc. (株式会社JIITAK) is a rising software development studio headquartered in Japan, dedicated to sustainable system development. We prioritise delivering digital solutions that not only elevate our clients' businesses but also minimise our ecological impact. Our talented team, comprising skilled architects, designers, managers, coordinators, and developers, specialises in crafting custom, eco-conscious software solutions to meet our clients' needs. In our pursuit of sustainability, we integrate these principles into every phase of our workflow, including planning, designing, and development processes. We firmly believe that digital solutions should align with and support the long-term health of our planet. About the Role: We’re looking for a talented and motivated SEO Analyst to join our dynamic marketing team and help us drive sustainable growth As an SEO Analyst, you’ll play a key role in enhancing our online visibility through strategic keyword research, content optimisation, and user interaction analysis, all while aligning with our commitment to sustainability. If you have a solid grasp of SEO techniques, a keen eye for data, and a passion for supporting eco-friendly business practices, we want to hear from you Help us create a greener, more impactful digital presence. Note: This is a full-time onsite opportunity based in Kochi, Kerala. For more information, please visit our website at . This is a three-month probationary period offering a salary 20,000 INR, with the potential to transition into a permanent position based on performance evaluation. Roles and Responsibilities: Conduct thorough keyword research to identify opportunities for organic growth. Analyse search trends, competition, and identify target keywords to optimise website content. Optimise website pages (including title tags, meta descriptions, headers, and content) to improve search engine rankings and user experience. Collaborate with the content team to develop SEO-friendly content strategies that align with target keywords and audience interests. Develop and implement strategies for acquiring high-quality backlinks to improve domain authority and search rankings. Analyse and optimise website technical aspects, such as site speed, mobile optimisation, structured data, and crawlability to ensure search engines can easily index the website. Use tools like Google Analytics, SEMrush, or Ahrefs to track website performance, analyse traffic patterns, and create regular reports with actionable insights to improve SEO efforts. Monitor and analyse competitors’ SEO strategies to identify strengths, weaknesses, and opportunities for improvement. Regularly conduct SEO audits to assess and resolve on-page and off-page issues, ensuring the website remains optimised for search engines. Work with the design and development teams to ensure that the website’s structure, layout, and content are user-friendly and align with SEO best practices. Keep up with the latest SEO trends, algorithm updates, and industry best practices to ensure strategies are current and effective. Work with marketing, content, and development teams to align SEO efforts with broader marketing goals. Qualifications: Work experience as an SEO Analyst or similar digital marketing role. Expertise in Google Analytics. Familiarity with keyword research and management tools.  Experience with email campaigns and paid advertising. Understanding of ranking factors and search engine optimisation practices. Strong analytical skills. BSc in Marketing or relevant diploma. Perks: Tools: A dedicated Apple MacBook (Apple silicon-based) will be provided during your employment. Exposure: Get an opportunity to work with Japanese teammates. Amenities: Enjoy free snacks & beverages at the office. Flexibility: Benefit from flexible work hours and an informal dress code. Work Week: A 5-day workweek schedule