Digital Analyst

2 weeks ago

Vapi, India EXL Full time

Role Overview: We are looking for a Digital Analytics Implementation Specialist with strong expertise in Adobe Experience Platform (AEP) and Web/App tagging . The ideal candidate will be responsible for implementing and managing advanced analytics tracking frameworks, ensuring seamless data collection, and enabling accurate insights across digital platforms. Key Responsibilities: Implement and manage AEP Web SDK and Adobe Launch (Data Collection) for web and app tagging. Design and configure XDM Schemas and event-driven data layers for consistent data capture across platforms. Collaborate with product, marketing, and development teams to translate business needs into effective tracking strategies. Conduct tag testing and debugging using tools such as Adobe Experience Platform Debugger, Charles Proxy, or similar. Support Customer Journey Analytics (CJA) setup and validation for end-to-end user journey measurement. Perform data validation, troubleshooting, and ensure alignment between data design and analytics reporting. Write and maintain implementation documentation and technical specifications. Required Skills & Experience: 2–6 years of hands-on experience in Digital Analytics Implementation or Tag Management . Strong knowledge of: AEP Web SDK Adobe Launch / Data Collection Customer Journey Analytics (CJA) Web & App Tagging Implementation XDM Schemas and Event-Driven Data Layers Tag Testing with Debugging Tools SQL and JavaScript Excellent analytical, problem-solving, and communication skills. Ability to collaborate effectively with cross-functional teams in a fast-paced environment. Preferred Qualifications: Exposure to Adobe Experience Platform (AEP) Edge Network or Adobe Analytics migration projects . Experience integrating multiple data sources for unified analytics. Familiarity with data governance and privacy frameworks (GDPR, CCPA, etc.) .

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