Content Specialist

As a Content Specialist, you will be responsible for producing impactful content across customer touchpoints, including promotional banners, email campaigns, SMS/MMS, and push notifications. You will be a key voice in how we connect with our US-based audience, blending brand tone, conversion goals, and campaign-specific messaging.

You will collaborate closely with the design team, sales and marketing teams to craft messages that resonate, convert, and reflect the voice of Shop LC.

Key Responsibilities

• Write engaging, brand-consistent copy for:
• Website banners (hero images, promos, category highlights)
• Daily and promotional email campaigns
• SMS and MMS messages (short-form, offer-focused, mobile-friendly)
• Push notifications with strong CTAs
• Craft clear, action-oriented headlines and CTAs optimized for the US retail customer
• Translate briefs into compelling content while maintaining high standards of clarity and creativity
• Collaborate with graphic designers and campaign planners
• Contribute to creative brainstorming sessions and content calendars
• Stay aligned with marketing goals (traffic, conversion, engagement rates) and adapt copy accordingly
• Ensure accuracy in tone, spelling, and grammar; proofread all outgoing content
• Track content performance and apply learnings to improve engagement
• Stay updated on e-commerce trends and competitive messaging in the US market

Required Skills & Experience

• 2–3 years of copywriting/content writing experience, preferably in an e-commerce, fashion, or retail brand
• Strong understanding of US customer behavior, tone preferences, and offer messaging
• Experience writing email/SMS/push content with a focus on clarity and conversion
• Proven ability to write short-form, high-impact copy within tight deadlines
• Familiarity with tools like Klaviyo, Attentive is a strong plus
• Excellent command of English (US spelling and grammar), with a keen eye for detail
• Ability to work in a fast-paced, campaign-heavy environment
• Strong team player with excellent communication skills
• Background in fashion, lifestyle, or home retail writing
• Experience with A/B testing, understanding what copy performs better

About VGL Group

Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount retailer of fashion jewelry, gemstones, and lifestyle products, operating in the US, UK, Germany, and Canada.

Shopping Experience:

Today's customers seek convenience, and VGL meets this demand through its proprietary 24/7 TV shopping channels (Shop LC in the US and Germany, and Shop TJC in the UK), as well as through various digital mediums including websites, mobile apps, OTT platforms, social media, and third-party marketplaces. VGL reaches almost 124 million households across the US, UK, and Germany. As digitization progresses and online retail continues to grow, VGL's portfolio and omni-channel strategy will evolve accordingly.

Financials and Workforce:

VGL reported a group turnover of approximately Rs. 3,041 Crore (FY 2023-2024) and employs over 3800 people globally. The company's head office and main manufacturing facility are in Jaipur, India, employing around 3000 people, including contract workers.

Acquisitions:

• Mindful Souls B.V.: In FY23-24, VGL acquired Mindful Souls B.V., a Netherlands-based e-commerce company specializing in subscription-based online sales of fashion jewelry, gemstones, and lifestyle products. This acquisition is expected to leverage VGL's sourcing and manufacturing strengths while enhancing digital business capabilities.
• Ideal World: VGL, through its subsidiary Shop TJC Ltd (UK), acquired the assets of Ideal World, a well-known teleshopping and digital retail brand in the UK. This acquisition includes IP rights, broadcasting rights, studio equipment, and other intangible assets.

Environmental and Social Responsibility:

VGL is committed to sustainable business practices and renewable energy initiatives. The company's SEZ unit in India received the 'Excellence Award' for 'IGBC Performance Challenge 2021 for Green Built Environment,' reflecting its dedication to environmental sustainability. VGL's 'Your Purchase Feeds...' initiative has provided 87 million meals to school children in India, the US, and the UK. The company encourages employees to donate at least two hours each month to charitable causes, tracked through its performance system. VGL is also a Great Place to Work (GPTW) certified organization.

Shop LC Overview:

Shop LC, a VGL subsidiary, was established in Austin, TX in 2007 and now broadcasts live to 75 million homes in the US. The growing e-commerce presence is supported by the website Shop LC . Shop LC ships approximately 25,000 products daily to US customers and employs around 550 people in various operational roles. The US is VGL's largest market, contributing 68% to consolidated revenue.

TJC Overview:

TJC, another VGL subsidiary, was established in London, UK in 2006 and broadcasts live to 25 million homes in the UK. The company's e-commerce presence is supported by the website TJC . TJC ships approximately 12,000 products daily to UK customers and employs around 220 people in London, with extended teams in India.

Shop LC Germany Overview:

Launched in 2021 from Dusseldorf, Germany, Shop LC Germany TV & e-commerce is a new market with significant growth potential. The business currently reaches 27 million households and is expanding. The e-commerce site can be accessed at Shop LC Germany .

Our Purpose: Delivering joy.

Our Vision: Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

Our Mission: To deliver one million meals per day to children in need by FY40 through our one-for-one meal program: your purchase feeds...

Our Core Values:

• Teamwork
• Honesty
• Commitment
• Passion
• Positive Attitude