Marketing CRM Engineer Manager and Product Owner

3 weeks ago

Lucknow, India PAMM Trinity Consulting Inc. Full time

Marketing CRM Engineer Manager and Product Owner


Send your resumes at careers@pammtc.com


About the role:


As CRM Strategist, you will drive consumer revenue by leading acquisition, engagement, reengagement, and retention strategies for NA Segment, aligned to business goals. Should be able to see the big picture as well as give campaign direction to deliver optimal results. This role will be responsible for leading CRM strategy, reporting, analysis, optimization and assisting with market research for our internal business partners. Continually thinking about how to increase engagement through A/B testing and optimize using consumer insights. Partner with other strategists, technology, and engineers to create recommendations to close CRM communication gaps, optimize customer journeys, and improve consumer engagement. Work with your cross-functional team to ensure

recommendations are executed correctly, reported on promptly, and learnings leveraged for future recommendations. Have experience building multi-channel strategies, mainly across email, WhatsApp, mobile push notifications, and SMS.


Main responsibilities:


• Leads Marketing CRM strategy, leads planning sessions with the ability to identify opportunities & prioritize initiatives for Marketing CRM Product Team

• Collaborate closely with cross-functional teams across product, creative, solutions engineering and customer success to ensure the strategy is properly executed.

• Review and synthesize consumer data, competitive space, and market to identify opportunities for program evolution and long-term planning.

• Lead day-to-day digital operations, ensuring service delivery support operations excellence including audits, change, incident, problem, and configuration management.

• Develops technology investment plans and activation, including budgeting, forecasting, business case development and realization, business outcome identification, business adoption plans, resourcing plans.

• Champion the importance of digital security and privacy, adheres to internal and external rigorous protocols to protect company and customer data.

• Establish and uphold best practice standards for digital commercial product operations.

• Promote and build global leaders, develop resources with the needed functional and technical skills required to meet K-C’s growing application portfolio and changing technology needs.


Key Qualifications and Experiences:

• Bachelor’s degree in Information Management Systems, Computer Science, Engineering, or related discipline. MBA or equivalent is preferred.

• 7+ years of leadership experience with large, global IT teams, focusing on the development lifecycle within product teams.

• 7-10+ years demonstrable strategic impact and technology delivery in Marketing CRM technology and operations within an innovative and highly agile customer environment.

• Strong analytical skills for complex problem-solving, solution definition, and root cause analysis & presentation.

• Experience in defining, integrating and driving recommendations for CRM data models, and improving user experience by interpreting data and automating decision making.

• Advanced proficiency in SFMC AMP script and SQL, and experience with data pipelines using cloud-based tools.

• 7-10+ years demonstrable experience designing and deploying cloud scalable, resilient, secure data products leveraging tools like MS Cloud Services, Expert user of Tableau, CRM Analytics, Sigma, Snowflake, or SFMC SQL.

• Proven ability to lead global application delivery in a 24x7 business and secure operating environment.

• 3+ year demonstrable experience in Agile and Product team workflows, including epics, features, stories, sprints, and backlog management.

• Salesforce Marketing Email Specialist Certification preferred.

• Financial Fluency: P&L understanding, Business case development, OKRs, KPIs.

• Strong communication and interpersonal skills.

• Strong analytical and problem-solving skills and passion for product development.

• Professional attitude and service orientation; team player.

• Strong work ethic; ability to work at an abstract level and gain consensus.


Send your resumes at careers@pammtc.com

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