Performance Marketing Specialist

3 weeks ago


Prayagraj, India Bluvo Digital Full time

About Us:

Bluvo Digital is a performance-driven marketing agency helping businesses grow with measurable results. We work with brands across e-commerce, SaaS, and education, running ROI-focused campaigns across Google Ads, Meta Ads, and Ads.


The Role:

We are looking for a Performance Marketing Specialist with a minimum of 2 years of hands-on experience. You will be responsible for managing campaigns end-to-end, ensuring performance goals are met, and contributing directly to client growth.


Key Responsibilities:

  • Plan, launch, and optimise campaigns across Google Ads, Meta Ads, and Ads
  • Manage budgets effectively to achieve ROAS, CPA, and CPL targets
  • Build structured campaigns and run A/B tests on creatives, copy, and landing pages
  • Analyse data and prepare performance reports with actionable insights
  • Collaborate with design and strategy teams to align campaigns with business goals
  • Stay updated on platform changes, tools, and performance marketing trends


Requirements:

  • Minimum 2 years of experience in performance marketing
  • Proven track record of managing ROI-positive campaigns
  • Strong knowledge of tracking, attribution, and audience segmentation
  • Analytical skills with the ability to turn data into strategy
  • Experience with SaaS, D2C, or education brands is a plus


What We Offer:

  • Opportunity to work on diverse, high-growth client projects
  • Exposure to end-to-end strategy, not just campaign execution
  • Transparent and collaborative work culture
  • Remote-first setup with flexibility and ownership


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