Digital Merchandising Specialist

E-commerce Merchandiser, Linen TrailAbout Linen Trail Linen Trail is a sustainable slow-fashion brand specializing in 100% pure linen men’s wear — shirts, trousers, kurtas, jackets, co-ord sets. As a direct-to-consumer label, we strive to bring high quality, minimal design, and great user experience to our customers. You’ll join a small, agile team where your decisions directly affect our brand presence and sales.Role OverviewAs E-commerce Merchandiser at Linen Trail, you will be responsible for ensuring our online catalog and storefront deliver a compelling, seamless shopping experience. You will handle product listings, page optimization, collection / category structuring, and collaborate across design, marketing, and operations to drive conversion and discoverability.You are a blend of a storyteller, data-analyst, and executioner — making sure the right products are shown in the right way, at the right time.Key ResponsibilitiesProduct Listings & Catalog ManagementCreate, upload, and maintain product listings (title, descriptions, attributes, size/color variants, images)Ensure consistency of information, correct taxonomy, metadata and categorizationMonitor for missing content or errors and fix them proactivelyUse best practices in SEO (product titles, meta descriptions, alt text) to improve organic search visibilityCollection & Category Page OptimizationStructure and maintain collection / category pages with logic, filtering, sortingCurate “featured”, “new arrivals”, “best sellers”, “shop by fabric / season / occasion” collectionsWork on banners, hero placements, on-site merchandising blocksA/B test positioning of products, banner creatives, sorting logicMerchandising & Visual StrategyCollaborate with design / creative to align product visuals with brand aestheticsPropose which products to push / highlight during promotions or season launchesWork with marketing to coordinate campaigns / launches (ensure front-end readiness)Plan and execute merchandising calendar (site refreshes, seasonal changes)Data & InsightsMonitor key metrics: conversion, click-through on category pages, bounce, add-to-cart, etc.Identify underperforming listings and propose improvementsUse sales and traffic data to recommend product mix, site exposure changesGenerate regular reports and insights to the founder / leadershipCross-functional Collaboration & SupportLiaise with operations / inventory team to ensure availability, stock status reflected onlineWork with customer support to flag errors / feedback on product pagesAssist in QA / testing of site features (e.G. new filters, search, page layouts)Escalate and help coordinate fixes with developers / designers if product data or UI issues emergeContinuous Improvement & Stay UpdatedStay up to date with e-commerce / fashion / digital merchandising trendsSuggest improvements and innovations (e.G. personalization, smart recommendations)Document SOPs for listing, merchandising, optimizationsRequirements & SkillsBachelor’s degree in Marketing, Commerce, Business, or relevant field0.5-2 years experience in e-commerce merchandising, catalog management, or similar (especially fashion / apparel / lifestyle brands)Solid understanding of e-commerce best practices (SEO, UI/UX, site navigation, filters, search)Experience managing product listing platforms / CMS / storefront systems (Shopify, Magento, WooCommerce etc)Analytical mindset: comfortable with data, Excel (or Google Sheets), reporting toolsStrong attention to detail (typos, consistency, image quality)Good communication skills — you’ll coordinate across teamsProactive, self-motivated, and able to manage multiple tasksA sensibility for design / visual aesthetics (appreciation for cohesive brand look)Bonus / PreferredExperience with conversion optimization / A/B testingKnowledge of SEO tools (e.G., Ahrefs, SEMrush)Familiarity with analytics tools (Google Analytics, heatmaps, search analytics)Understanding of sustainable / fashion spaceWhat You’ll Gain / What We OfferDirect impact — your work affects brand perception, sales & growthExposure to all parts of D2C fashion business: design, operations, marketingOpportunity to help build systems, scale processes from ground upLearning, ownership, growth potential as the brand grows