Creative Director

2 weeks ago

Cochin, Kerala, India Angel and Genie Full time

Responsibilities

  • Oversee the quality, creativity and consistency of all visual deliverables across game and marketing projects
  • Collaborate with Producers, Designers and Artists to create visually compelling graphics, animations and UI elements
  • Develop concept art and visual direction for new game features, titles and marketing assets
  • Define and maintain a cohesive visual identity across games
  • Align the game's art style with core casino mechanics and player psychology
  • Lead the creation of engaging win animations, bonus visuals and jackpot effects that enhance player satisfaction
  • Direct the design of promotional assets- Ad creatives, videos and store visuals- that align with social casino trends and boost user acquisition
  • Guide art for events, themed visuals, special offers and seasonal content to support monetization and retention goals
  • Manage the art production pipeline, setting clear processes, guidelines and timelines
  • Estimate and prioritize tasks to ensure on-time delivery without compromising quality
  • Mentor, train and inspire the Art Team to continuously elevate their skills and performance
  • Facilitate strong collaboration with development, product and marketing teams
  • Stay current with visual, UX and casino art trends to keep our games visually competitive and genre-relevant
  • Analyze the visual impact of art assets on key KPIs such as engagement, retention and monetization

Required Skills & Experience:

  • 15+ years of relevant experience, including 10+ years in a senior or lead art role, preferably in games or interactive content
  • A strong online portfolio showcasing game-related visual design, preferably in casino or F2P titles
  • Proven experience in UI design, graphic design and visual storytelling for games
  • Strong leadership skills with a track record of managing and growing creative teams
  • Mastery of Adobe Creative Suite and other industry-standard art tools
  • Fluency in English is essential, with excellent written and verbal communication as this position requires close collaboration with our US team and international partners
  • Deep understanding of casino-themed visual elements like reels, glows, coins, tactile UI and celebratory effects
  • Experience working on casino games, in either social or real-money formats
  • Familiarity with F2P player behavior, art-driven engagement mechanics and monetization strategies
  • Experience designing visuals for LiveOps events, in-game promotions and performance-driven creatives aligned with business objectives
  • Ability to thrive in a fast-paced, multi-project environment and consistently meet tight deadlines
  • Highly organized, proactive and a collaborative team player

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