Customer Relationship Management Specialist

2 weeks ago

Udupi, India Manipal Academy of Higher Education -MAHE, Manipal Full time

Manipal Academy of Higher Education (MAHE), Manipal — an Institution of Eminence Deemed to be University — invites applications from eligible candidates for the position of CRM Specialist in the Marketing Department to be based at the MAHE Manipal campus.


Qualifications & Experience:

  • Bachelor’s degree in Marketing, Business, Communication, Computer Administration or a related field.
  • Relevant certifications in marketing automation or CRM platforms
  • Minimum of 3 – 6 years prior experience working in a higher education or student-focused environment is an asset.


Key Responsibilities

  • Develop and implement lead nurturing strategies that guide prospective students through the academic enquiry and admissions journey.
  • Manage campaigns across multiple channels—email, web, and social media—using automation tools to maintain relevance and consistency.
  • Collaborate with content, admissions, and digital teams to tailor messaging for specific student segments, geographies, and academic programs.
  • Monitor lead behaviour such as email engagement, website activity, and resource downloads to identify high-intent leads for timely follow-up.
  • Design, test and optimise landing pages, email templates, and forms to boost conversion rates and audience engagement.
  • Utilise platforms like HubSpot, Marketo, or similar to build lead nurturing workflows, implement lead scoring models, and maintain accurate segmentation.
  • Analyse campaign performance and report key insights to inform strategy adjustments and improvements.
  • Stay informed on CRM, marketing automation, and lead nurturing trends to ensure MAHE remains digitally progressive.


Required Skills and Competencies

  • Proven experience in lead nurturing, marketing automation, or CRM-based communication strategies—preferably in the education sector.
  • Hands-on proficiency with tools such as HubSpot, Marketo, Salesforce, or Microsoft Dynamics.
  • Strong understanding of email marketing workflows, lead segmentation, and lifecycle engagement strategies.
  • Analytical mindset with experience interpreting campaign metrics to refine targeting and messaging.
  • Excellent written and verbal communication skills with the ability to tailor content to diverse audiences.
  • Detail-oriented with strong organisational skills and the ability to manage multiple initiatives simultaneously.
  • Familiarity with SEO practices and content optimisation is an added advantage.


Location: Manipal, Karnataka, India (or willing to relocate)



Potential candidates may apply with a detailed CV, including copies of certificates in support of their qualifications and experience.


Director – HR

Manipal – 576 104, Karnataka

Phone: 0820 – 2922525; 2922849; Email: jobs@manipal.edu

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