Marketing Operations Specialist

2 weeks ago

Hyderabad, Telangana, India AutoRABIT Holding Inc. Full time

AutoRABIT Profile

AutoRABIT is the leader in DevOps and CI/CD for SaaS platforms such as Salesforce.  Its unique metadata-aware capability makes Release Management, Version Control, and Backup & Recovery complete, reliable, and effective.  AutoRABIT' s highly scalable framework covers the entire DevOps cycle, which makes it the favorite platform for companies, especially large ones who require industrial strength and robustness in their deployment environment.  AutoRABIT increases the productivity and the velocity of developers which makes it a critical tool for development teams, especially large ones with complex applications.  AutoRABIT recently received some institutional funding and is well-positioned for growth. The company is headquartered in CA, USA.

Job Role

We are seeking a skilled and experienced Marketing Operations Specialist to join our team. This role is pivotal in bridging the gap between marketing and sales, ensuring seamless lead management, campaign tracking, and marketing attribution. If you have a knack for working with marketing technologies, are proficient in WordPress and HTML, and thrive in a fast-paced software company environment, we'd love to hear from you

Roles & Responsibilities

  • Lead Management: Ensure all leads from marketing campaigns are accurately captured and routed in Salesforce for the sales team.
  • Marketing Attribution Reporting: Build and maintain comprehensive marketing attribution models to measure the performance and ROI of campaigns.
  • Campaign Tracking: Set up and monitor campaign tracking systems to ensure accurate reporting and attribution across all marketing channels.
  • Website Management: Perform updates and maintenance on the company's WordPress website.
  • Tech Stack Integration: Work with Pardot, Salesforce, Qualified, and Clari to ensure seamless integration and functionality across marketing tools.
  • Data Management: Maintain data hygiene and optimize the flow of information between marketing and sales platforms.
  • Responsibility to adhere to set internal controls.

Required Skills and Experience

  • Technical Expertise: Proficiency in HTML, WordPress, and marketing automation tools like Pardot is a must.
  • Salesforce Knowledge: Strong understanding of Salesforce, particularly lead management and campaign integration.
  • Experience: At least 5 years of experience in marketing operations, ideally within the software industry.
  • Analytical Skills: Ability to create and interpret marketing reports, including attribution and performance metrics.
  • Bonus Skills (Preferred but Not Required): Experience with Clari Groove and Qualified.
  • Soft Skills: Strong attention to detail, excellent communication skills, and the ability to collaborate with cross-functional teams.
Preferred Background:
  • Prior experience in a software company or a technology-driven marketing environment.
  • Proven track record of managing marketing operations in a fast-paced, results-oriented setup.

Education and Qualification

  • Bachelor's degree from an accredited University.

Compensation: 8 LPA - 10 LPA
Location: Hyderabad
Work Mode: Hybrid, 3 Days from Office
Shift: UK Shift
Experience: 5-7 years
Website: www.autorabit.com

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