Assoc Specialist Creative

6 days ago


Mumbai, India Hasbro Full time

This is a 6 months Fixed term contract Main Purpose of role:design of brand communications for ATL and BTL media across Hasbro brandsTo support the APAC team on creating assets for e-Commerce promotions Key Responsibilities: Oversee and guide the creative design team in aligning brand style guides to develop new communication visuals for ATL requirements:Manage the TVC video editing and localization process as per brand requirementsDevelop impactful campaign e-mailers and customer communications highlighting key aspects of the brand campaignsCollaborate with brand managers to create and maintain brand stores on Amazon and any other partner, and develop other ecommerce communications as per latest brand style guides and product launchesLead the social media marketing efforts - Develop engaging content to leverage key brand and associated occasions in collaboration with brand and communication managersSpearhead new content development projects - provide strategic inputs during the briefing process and oversee production coordinationOversee the artwork development for all brand BTL activities:Ensure consistent brand representation across point of sale material, posters, in-store branding and other communication based on brand merchandising guides and key visualsConceptualize store/mall activation and other event branding assistanceLiaise with and guide agencies to ensure Hasbro brands are visually represented correctly in the marketManage the design of product catalogues for the sales teamMaintain and streamline the brand asset repository:Download, organize, and maintain the latest brand merchandising guides and assetsEstablish a comprehensive repository of all brand TVC and digital assets relevant to current products, and share customized versions as per customer requirementsCollaborate with internal and external stakeholders to ensure quick turnaround of any other immediate requirements for graphics/artwork/video editingDevelop e-Commerce assets for promotions during sale events or BAU for the APAC marketsSkills/ Knowledge/Experience/ Qualification requirementsGraduate in Graphic design with 4-5 years of experienceAbility to develop and work with brand guidelines in creative waysHigh speed execution of Photoshop, Illustrator, Key Note, Corel Draw, Adobe Premiere Pro for video and image editingUnderstand various graphic styles, printing techniques on varied media and suggest innovative solutionsGood communication and inter-personal skillsWillingness to stretch him/ herself to achieve high standards of designPreferred Industries: Media & Advertising, Product Design, Retail, DigitalPreferred branding experience (brand & retail experience)



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