HyFun Foods

3 weeks ago

Ahmedabad, India Hyfun Food Full time

Product Manager Marketing.

This role is crucial in ensuring that our products, packaging and pricing consistently meet the set standards and resonate with customer preferences.

Experience: 7-10 Years.

Essential Qualification: Bachelor's degree in food science or a related field + MBA.

Roles and Responsibility:.

- Product Development & Innovation:New Product Development: Lead the end-to-end process for new product development, from concept to launch.

- Collaborate with the R&D teams to innovate and create products that meet consumer needs and align with HyFun's brand values.

- Product Enhancements: Continuously assess the performance of existing products.

- Identify opportunities for improvement in product formulation, ingredients, or production processes, and work with relevant teams to implement changes.

- Consumer-Driven Innovation: Stay abreast of consumer trends and preferences within the frozen food category.

- Use insights to inform product innovation and ensure our products cater to current market demands and emerging trends.

- Cross-Functional Coordination:Quality Assurance Collaboration: Partner with the Quality Assurance team to maintain strict quality standards for all products.

- Lead efforts to address any quality issues and drive product improvements to enhance consumer satisfaction.

- Packaging & Labelling: Oversee packaging design and labelling to ensure compliance with regulatory standards and effective communication of key product attributes.

- Collaborate with design teams to create packaging that reflects brand identity and appeals to target consumers.

- Product Lifecycle Management:Product Portfolio Management: Monitor and manage the performance of products across their lifecycle.

- Recommend adjustments to the product line, including discontinuations, SKU rationalizations, and strategic portfolio expansions based on data-driven insights.

- Market & Consumer Insights:Customer Feedback Analysis: Collect and analyse customer feedback through multiple channels (such as sampling, customer service, social media, and surveys) to identify potential improvements or changes to existing products.

- Competitive Analysis: Regularly review competitor offerings, including product specifications, pricing, and consumer feedback.

- Use these insights to guide product decisions and ensure HyFun's products remain competitive.

- Data Analysis & Reporting: Generate regular reports on product performance, including key metrics such as sales volume, customer satisfaction, and production efficiency.

- Present findings to leadership and make recommendations for action based on data insights.

Essential Area of Expertise:.

- The Product Manager is responsible for overseeing the development, enhancement, and optimization of our entire food product line.

- This person will work closely with cross-functional teams-including R&D, Quality Assurance, Supply Chain, and Operations-to bring new products to market and refine existing offerings.

- The ideal candidate is consumer/customer-focused, data-driven, detail oriented and passionate about delivering high-quality work for our foodservice international clients.

Desired Area of Expertise:.

- Should have handled Product management roles in the past in the FMCG space.

- Frozen Industry will be an added advantage.

Critical/Special Exposure:.

- Understanding of food production processes, quality standards, and regulatory requirements related to the food industry.

- Has inclination towards product understanding and customer insights.

- Had working knowledge and understanding about Food Packaging.

(ref:iimjobs.com)

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