Creative Lead

6 days ago


Bengaluru, Karnataka, India Pocket FM Full time

About Pocket FM: Founded in 2018, Pocket FM is a premier audio series platform with a global audience of over 130 million+ listeners. We have revolutionized audio storytelling by making it a mainstream entertainment format, featuring episodic storytelling across diverse genres. Our innovative approach has led to an average daily engagement of 115 minutes per user, with more than 6.5 billion minutes streamed monthly. Supported by significant investment and a robust community of writers, we are dedicated to being a dynamic space where stories and ideas come to life. Today, we are the largest audio series platform globally, redefining how the world experiences stories—one episode at a time Join us in our journey to recreate the future of entertainment. Key Responsibilities : ● Lead and Manage a Creative Team: Oversee a team of 4-5 writers and 4-5 editors, ensuring the production of high-quality video ad scripts and assets for various social media platforms (Facebook, Instagram, YouTube, TikTok). ● Content Strategy: Develop and implement creative strategies for video ads based on PocketFM's shows, targeting maximum user acquisition and engagement. ● Campaign Management: Collaborate with marketing and business teams to align video content with business objectives, ensuring all assets are performance-driven and tailored for each platform. ● Creative Oversight: Ensure all scripts, edits, and final videos are on-brand, engaging, and optimized for platform-specific requirements. ● Post-Production Guidance: Utilize your knowledge of sound and editing to guide the post-production team in delivering polished and impactful content. Qualifications: Proven experience of 7-10 years of OAP for films or series, with a focus on YouTube and Facebook content. In-depth understanding of YouTube and Facebook algorithms, trends, and best practices. Strong creative and strategic thinking abilities. Proficient in using analytics tools and data-driven decision-making. Excellent communication and collaboration skills. Ability to adapt to a dynamic digital landscape and drive continuous improvement. Pocket FM is an equal opportunity employer committed to providing equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by law.


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