PPC Manager

2 weeks ago


Vadodara, Gujarat, India Basis Vectors Capital Full time

Location: Remote (India-based, US Shift: 4pm IST - 1 am IST )

Experience: 6 – 9 years in performance marketing (Marketing agency + ecommerce experience required)

About the Role:

We're looking for a data-obsessed, strategic thinker who knows how to turn ad spend into profitable growth across Google and Meta. You won't just manage campaigns, you'll own outcomes. From acquisition funnels to LTV-based scaling, you'll partner with our clients to drive real ecommerce revenue.

Responsibilities:

  • Strategise, build, and optimise paid ad campaigns on Meta, Google, and other performance platforms
    • Analyse performance and make data-driven decisions to improve ROAS, CAC, and LTV
      • Own weekly client reporting and strategic reviews
        • Collaborate with SEO, social, and email teams to drive integrated results
          • Run A/B tests across creatives, audiences, and landing pages
            • Proactively pitch budget reallocation and scaling strategies

You Must Have:

  • 6–9 years in a performance marketing role at an agency focused on e-commerce
    • Must have experience in B2C companies with excellent communication skills as it requires a lot of interaction with US clients.
      • Proven track record of managing at least an ad spend of $5K+ monthly per client
        • Ability to think beyond CTR—deep understanding of ROAS, margins, funnel bottlenecks
          • Proficiency with Paid Ads like Google Ads, Meta Ads Manager, and attribution tools
            • Strong hands-on skills with AI tools for ad copy, audience research, or automation
              • A strategic mindset, you think why, not just how

What Success Looks Like:

  • Scaling accounts from $5K/month to $20K/month profitably
  • Reducing CAC without hurting conversions
  • Driving campaign insights that change a brand's trajectory


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