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Rishabh Software

1 month ago


Vadodara, Gujarat, India Rishabh Software Pvt Ltd Full time

We've got the tech. You've got the tactics - Lets trend together

At Rishabh Software, we dont do boring-we launch bold, data-driven campaigns that actually move the needle.

If youre all about clicks, conversions, and clever strategy, lets make some noise together

Position: Digital Marketing Specialist

Location: Vadodara

Type: Full-time

About Us:

As a Digital Engineering and Enterprise Transformation leader, Rishabh Software empowers businesses to scale, innovate, and thrive in todays digital-first world through technology rooted in trust and transparency. We are seeking a passionate and skilled Digital Marketing Specialist to join our marketing team and lead the execution of high-impact campaigns.

Key Responsibilities:

B2B Marketing:

- Develop targeted marketing strategies tailored to a B2B audience

- Leverage insights and data to create messaging that resonates with decision-makers and IT professionals.

Campaign Management:

- Plan, execute, and optimize end-to-end digital marketing campaigns via Paid Search, Social Media, and Email Marketing.

- Monitor campaign performance and KPIs, adjust strategies for maximum ROI.

- Work extensively on Dynamics 365 CRM, managing campaign workflows, lead nurturing, and data reporting.

Multi-Channel Marketing:

- Collaborate with partners for co-branded campaigns and leverage partner marketing channels to expand reach.

- Manage and optimize presence on review portals, directories, and industry forums to enhance visibility and credibility.

Data Analysis & Reporting:

- Track campaign performance metrics using analytics tools, generating actionable insights to refine future strategies.

- Report on marketing ROI and campaign success in regular performance reviews.

Collaboration & Strategy:

- Work closely with sales, content, and design teams to ensure consistent messaging across all touchpoints.

- Stay updated on digital marketing trends, tools, and technologies relevant to the 3+ years of experience in digital marketing, preferably in the IT, ITIS, or SaaS industry.

- Proven expertise in managing Paid Search (Google Ads, Bing), Social Media Ads, and Email Campaigns.

- Hands-on experience with Dynamics 365 CRM for campaign management and reporting is a plus or should have prior experience on any CRM platform such as HubSpot, Marketo etc.

- Strong analytical skills with the ability to turn data into actionable insights.

- Knowledge of ABM (Account-Based Marketing) strategies

- Excellent communication and collaboration skills

- Familiarity with partner marketing programs and strategies for leveraging review portals like G2, Capterra, etc.

Ready to flex your digital marketing superpowers? Apply now

About US:

Rishabh Software was founded in the year 2000 by Mr. & Mrs. Raju Shah with a simple thought of delivering exceptional value to global customers. From the start, the vision was clear to empower businesses with world-class software solutions. They did this by tapping into local talent in their home state of Gujarat by building a platform for budding software developers to grow and nurture their careers. At Rishabh, we not only provide your business with exceptional enterprise-grade applications but go above and beyond. With 1200+ successful projects and a process-driven mindset, weve got your back. Our repeat clientele speaks volumes for our values and ethics in all our dealings be it software development across web, mobile, analytics, cloud, or through our engineering and BPO services. We believe in doing the best for our clients because WE CARE.

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