Influencer Marketing Specialist

3 weeks ago


Kolkata, West Bengal, India Aero Armour Full time

We are seeking a dynamic Influencer Marketing Specialist with a strong foundation in Brand Marketing to enhance our team at Aero Armour. In this role, you will be responsible for developing and executing influencer marketing strategies that align with our brand's vision and objectives.

Key Responsibilities:

  • Identify and build relationships with influencers and content creators across various platforms (Instagram, YouTube, TikTok, etc.)
  • Develop and manage influencer campaigns, ensuring alignment with brand goals
  • Monitor influencer performance and engagement metrics, adjusting strategies as needed

Brand Collaboration:

  • Collaborate with the marketing team to develop and implement brand strategies
  • Ensure cohesive brand messaging across influencer content and all marketing channels
  • Support the creation of brand materials and marketing assets in line with brand guidelines

Campaign Development:

  • Plan and execute influencer-led marketing campaigns, product launches, and events
  • Coordinate with internal teams to ensure campaign success
  • Track campaign results, analyze performance, and prepare reports with actionable insights

Social Media Integration:

  • Integrate influencer content into broader marketing strategies
  • Stay up-to-date with social media trends and leverage new opportunities to enhance brand visibility
  • Assist in content creation, ensuring brand consistency and high engagement rates

Data-Driven Insights:

  • Monitor and analyze key performance indicators (KPIs) for influencer campaigns and brand initiatives
  • Prepare regular reports on campaign outcomes, providing insights for continuous improvement
  • Use data-driven insights to refine influencer selection and campaign strategies

Required Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • 1-3 years of experience in influencer marketing, brand marketing, or a related role
  • Strong understanding of influencer ecosystems and social media platforms
  • Excellent negotiation, communication, and relationship management skills
  • Proficiency in digital marketing tools and analytics platforms
  • Ability to manage multiple projects simultaneously with attention to detail

PREFERRED QUALIFICATIONS:

  • Experience working with influencer marketing platforms
  • Knowledge of SEO, SEM, and paid social media advertising
  • Familiarity with graphic design tools
  • Previous experience in the e-commerce or consumer goods industry is a plus

What We Offer:

  • Competitive salary between ₹20,000 – ₹30,000 per month, depending on experience
  • Opportunities for career growth and professional development
  • Dynamic and collaborative work environment
  • Additional benefits like performance bonuses and paid time off


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