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SFMC Solution Architect

4 weeks ago

Coimbatore, India WPP Full time

Role: SFMC Solution Architect Exp : 8 to 13+ yrs of Exp Location: Coimbatore / Hyderabad / Gurgaon / Bangalore - Hybrid Job Summary: We are seeking a highly experienced and strategic Salesforce Marketing Cloud (SFMC) Solution Architect to design, lead, and implement robust and scalable marketing automation solutions. The ideal candidate will serve as a technical and strategic leader, bridging the gap between business requirements and technical execution within the SFMC platform. You will be responsible for architecting end-to-end customer journeys, data models, integrations, and automation strategies that drive customer engagement, loyalty, and business growth. Key Responsibilities Strategic Solution Design: Translate complex business requirements and marketing strategies into detailed, scalable, and secure SFMC technical solutions. Design comprehensive customer journeys using Journey Builder, ensuring optimal personalization, timing, and channel orchestration (email, mobile, advertising, web). Architect data models within Contact Builder and Data Extensions to support segmentation, personalization, and reporting needs. Develop integration strategies between SFMC and other systems (e.g., Salesforce Sales/Service Cloud, CRM, CDP, DWH, custom applications) using APIs (REST/SOAP), Marketing Cloud Connect, and other integration patterns. Technical Leadership & Governance: Provide expert guidance on SFMC best practices, platform capabilities, and limitations to internal teams and stakeholders. Lead technical design sessions, create detailed technical specifications, architecture diagrams, and documentation. Oversee the technical implementation of SFMC solutions, ensuring adherence to architectural standards, security policies, and data governance principles (GDPR, CCPA, PII). Conduct code reviews for AMPscript, SSJS, and SQL to ensure quality, performance, and maintainability. Act as a subject matter expert for SFMC, staying current with new features, releases, and industry trends. Collaboration & Stakeholder Management: Work closely with marketing teams, business analysts, developers, data engineers, and project managers to ensure successful project delivery. Communicate complex technical concepts clearly and effectively to both technical and non-technical audiences. Mentor and guide junior developers and administrators on SFMC best practices and development standards. Participate in pre-sales activities or client discovery sessions (if a consulting role), presenting solution concepts and technical approaches. Skill Requirements Bachelor's degree in Computer Science or a related field, or equivalent experience. 8+ years of experience in the Salesforce ecosystem, with at least 5+ years specifically focused on Salesforce Marketing Cloud. 3+ years of experience in a Solution Architect, Technical Architect, or Lead Developer role for SFMC. Salesforce Marketing Cloud Certifications: Marketing Cloud Email Specialist Marketing Cloud Consultant Marketing Cloud Developer Deep expertise across SFMC modules: Journey Builder, Email Studio, Automation Studio, Contact Builder, Audience Builder, Mobile Studio, Cloud Pages, Advertising Studio. Strong proficiency in: AMP script and SSJS for advanced personalization and dynamic content. SQL for data manipulation, segmentation, and reporting within SFMC. SFMC API integrations (REST/SOAP) and Marketing Cloud Connect. Data modeling and database design principles. Experience with Agile development methodologies. Excellent communication, presentation, and interpersonal skills. Proven ability to lead technical discussions and influence decision-making. About WPP : WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. How to Apply: If you are passionate about leading transformative marketing automation projects and driving exceptional customer experiences, we’d love to hear from you If you've above experience with SFMC, you could share your resume to