CRM (Pune)

4 weeks ago

Pune, Maharashtra, India Lexlegis AI Full time
CRM

The CRM Executive is responsible for managing and optimizing customer relationships to enhance engagement, retention, and satisfaction. This role involves handling customer data, developing personalized communication strategies, and ensuring seamless interaction across various touchpoints. The ideal candidate should have a strong understanding of CRM tools, data analysis, and customer service best practices.



Key Responsibilities:

1. CRM System Management

  • Maintain and update customer databases to ensure accuracy and efficiency.
  • Utilize CRM software (e.g., Salesforce, HubSpot, Zoho) to track customer interactions and sales activities.
  • Automate workflows to streamline customer engagement and improve efficiency.

2. Customer Engagement & Relationship Management

  • Develop and implement customer retention strategies to enhance loyalty.
  • Assist in resolving customer queries, ensuring timely and effective responses.
  • Personalize customer interactions based on data insights to improve satisfaction and retention.

3. Data Analysis & Reporting

  • Analyze customer data to identify trends, preferences, and areas for improvement.
  • Generate CRM reports to track customer engagement, sales performance, and campaign effectiveness.
  • Provide insights and recommendations for enhancing customer experience.

4. Marketing & Campaign Coordination

  • Support the execution of email marketing, SMS, and other CRM-driven campaigns.
  • Segment customer lists and develop targeted communication strategies.
  • Work closely with the marketing team to align CRM efforts with broader business objectives.

5. Process Improvement & Collaboration

  • Identify gaps in customer interactions and suggest improvements in CRM processes.
  • Collaborate with sales, customer service, and product teams to ensure a seamless customer journey.
  • Stay updated with the latest CRM trends and technologies to enhance system performance.

Qualifications:

Bachelor's degree in Business, Marketing, IT, or a related field.

Experience

1-3 years of experience in CRM, customer service, or sales support.

Skills Required:Proficiency in CRM software (e.g., Pipedrive, Salesforce, Zoho, HubSpot, Microsoft Dynamics).Strong data analysis and reporting skills.Excellent communication and relationship management abilities.Knowledge of email marketing and customer engagement strategies.Attention to detail with strong organizational and time-management skills.

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