Analytics Developer – Digital Experience

Analytics Developer – Digital Experience & MarTech MSO Full-Time | India with U.S. overlap hours | Immediate Joiner (Preferred) | Chennai About the Role We are expanding our multi-skilled POD teams that deliver day-to-day Digital Managed Services & Operations (MSO) for leading U.S. brands in CPG, Retail, Manufacturing, Healthcare, and Financial Services. As an Analytics Developer , you will own the data tracking, reporting, and insights layer within the team. Your work will focus on setting up accurate measurement frameworks, building stakeholder dashboards, and delivering clear insights that guide optimization decisions and demonstrate business impact. Key Responsibilities Configure and maintain advanced web analytics implementations using the Google 360 suite (GA4, GTM) Design and implement data layers and tag management strategies for reliable event tracking across web and app experiences Develop custom reports and automated dashboards to monitor key performance indicators (e.g., user acquisition, engagement, conversion funnels) Build interactive visualization dashboards using Looker Studio , Power BI , or Domo  for executive and operational stakeholders Perform in-depth analysis to identify performance trends, funnel bottlenecks, and optimization opportunities Collaborate with marketing, development, and UX team members to ensure data accuracy and actionable insights Support monthly business reviews with data-driven recommendations tied to growth objectives Ensure tracking implementations meet privacy and compliance standards (e.g., consent management, data governance) Required Experience & Skills 4–7+ years in digital analytics implementation and analysis  with deep expertise in: Google Analytics 4 (GA4) : Advanced configuration including custom events, enhanced measurement, explorations, and data export integration Google Tag Manager (GTM) : Complex tag setups, variable management, trigger logic, and debugging for dynamic sites Data Layers & Tag Implementation : Designing and maintaining structured data layers for accurate behavioral and transactional tracking Strong Reporting & Visualization Skills : Proficiency in Looker Studio  (data blending, calculated fields, community visualizations) Experience with Power BI  (data modeling, DAX, real-time datasets) Familiarity with Domo  (cards, ETL, KPI monitoring) is advantageous Technical Proficiency : Advanced SQL for data querying and analysis Experience integrating analytics with customer data platforms and personalization tools Knowledge of A/B testing frameworks and statistical validation Team Environment : Comfortable working in an agile, cross-functional team with daily collaboration and sprint-based delivery Bonus Points Experience in regulated industries where data accuracy and compliance are critical Exposure to server-side tracking or additional enterprise analytics platforms Previous work in ongoing support or multi-partner delivery environments You Are Detail-oriented with a passion for accurate, reliable data Skilled at turning complex datasets into clear, actionable insights Proactive in identifying issues and opportunities before they are raised A strong collaborator who enjoys working closely with marketing and technical colleagues To Apply Send your CV and a Cover Letter in the format below to  Cover Letter:  Write a cover letter with an honest self-rating of your hands-on experience with respect to the following aspects of the role (section 1 below), and answering the following questions. This is to get to know you a little better, your expectations from us and how we can grow together.  1. Hands-On Experience Self-Rating Levels (1 to 5) : Google Analytics 4 (GA4) implementation and configuration Google Tag Manager (GTM) for advanced tag and trigger management Designing and maintaining data layers for event tracking Custom reporting and explorations in GA4 Building interactive dashboards in Looker Studio Data modeling and visualization in Power BI Dashboard development in Domo (if applicable) SQL/BigQuery for analytics queries and data analysis Integrating analytics with customer data or personalization platforms Ensuring privacy-compliant tracking (consent modes, GDPR/CCPA) 2. Expectations : Current Location Current Organization Current CTC Expected CTC Availability to Join/Notice Period Open to Work from office in Chennai 3. What is your understanding of the role and responsibilities in driving digital experience platform management within a multi-skilled team? 4. Share hands-on examples from your projects that highlight your self-rated skills, including specific outcomes