
Capability Building Manager – Sales
4 weeks ago
To design, develop, and implement training and capability-building interventions for the frontline sales force, including Territory Sales Incharges (TSIs), Area Sales Managers (ASMs), and Distributor Sales Representatives (DSRs). This role ensures consistent execution of sales processes and builds a future-ready sales organization aligned with FMCG best practices.
Identify skill gaps across sales roles and develop targeted learning interventions.
Improvement in field KPIs (sales, outlet productivity, execution scores)
Adoption rate of sales processes and digital tools
Design the annual capability calendar aligned with sales priorities & GTM strategy
Collaborate with sales leadership, HR, and training partners
Train teams on sales automation tools (DMS, SFA), analytics dashboards, beat planning
On-the-Job Coaching & Market Working
Support capability audits during performance review cycles
Key Skills & Competencies:
Strong understanding of FMCG field sales systems, GTM, and distribution models
Field coaching ability with strong interpersonal skills
Proficiency in tools like Excel, PowerPoint, and digital learning platforms
Qualifications & Experience:
MBA in Sales, Marketing from reputed institute
8–12 years of experience in FMCG sales, with at least 2–4 years in sales capability, training, or sales excellence.
Experience in managing pan-India or multi-region sales capability initiatives is preferred
Must have similar experience in Southern region
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