Social Media Marketing Associate

1 week ago

Nagpur, Maharashtra, India KC Overseas Education Full time

About KC Overseas Education :

KC Overseas has evolved into one of the most trusted and valued brands in the overseas education arena. The company was initially founded as Krishna Consultants with a view to help students in Nagpur get access to International education and the journey of 26 years has helped the company grow leaps and bounds. Our growth was smooth over the first decade and a half but skyrocketed with the launch of our EdTech platform 'coursefinder.ai' in 2018, the year that marked the amalgamation of our years of Industry expertise with some high-end technology. This growth spurred a rebranding to KC Overseas in July 2019.

KC Overseas is building a company and a suite of products to lead the change in transforming access to overseas education. KC Overseas has a state-of-the-art EdTech platform coursefinder.ai and a FinTech platform elanloans.com. We empower students worldwide to access the best overseas education by connecting international Students, recruitment partners and academic institutions across the globe. We simplify the study abroad search, application, acceptance and visa process. Not only do we help students with their international study journey, but we also support academic institutions to find the best students globally.

We operate across geographies and are an authorised representative of over 850+ global universities and institutions across 33+ countries in the world having successfully assisted more than 5,75,000+ Students. we have enabled students in their aspirational studies in popular international destinations such as The USA, The UK, Canada, Australia, New Zealand, Ireland, Singapore, Europe and beyond.

Here's a short video to give you an overview of who we are and what we do:

We are seeking a Social Media Associate to manage and grow our social media presence. This role involves content creation, audience engagement, trend research, and analytics to drive a data-informed strategy. Additionally, the position supports LinkedIn thought leadership efforts to position key executives as industry leaders.

Key Responsibilities :

Social Media Management

  • Manage & execute daily activities across Instagram, Facebook, LinkedIn & YouTube for assigned accounts / pages.

  • Plan and implement social media campaigns to enhance brand awareness and engagement.

  • Continuously improve account performance on a month-on-month basis.

Content Creation & Community Engagement

  • Develop, curate, and schedule engaging content tailored to each platform.

  • Research and implement trending video formats and reels for maximum engagement.

  • Monitor and respond to audience interactions to foster community engagement.

Trend Research & Thought Leadership

  • Stay updated on social media trends and platform changes to refine strategies.

  • Support LinkedIn thought leadership initiatives for assigned accounts.

  • Engage with relevant LinkedIn communities and industry professionals.

Analytics & Performance Tracking

  • Track key performance metrics such as engagement, reach, and follower growth.

  • Generate reports with insights and recommendations to optimize content.

  • Use analytics tools (e.g., Meta Business Suite, Google Analytics, LinkedIn Insights) to measure campaign effectiveness.



Skills :

  • Social Media Management & Campaign Planning

  • Content Creation & Scheduling

  • Community Engagement & Audience Growth

  • Trend Research & Competitive Analysis

  • LinkedIn Thought Leadership Support

  • Basic Graphic Design & Video Editing (Canva, Adobe Suite) & Copywriting

  • Analytics & Reporting (Meta, Google, LinkedIn)

  • Time Management & Multitasking

Qualifications :

  • 1-2 years of experience in social media management or digital marketing.

  • Bachelors or Masters in Marketing, BBA, Communications, PR, etc

  • Strong understanding of social media platforms, algorithms, and best practices.

  • Excellent writing and communication skills.

  • Data-driven mindset with the ability to derive insights from analytics.

  • Strong organizational skills in a fast-paced environment.

  • Experience with social media tools (e.g., Hootsuite, Buffer, Sprout Social) is preferred.

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