Content Marketing Executive

3 weeks ago

Panipat, Haryana, India Spinny Full time

Role:
Content Marketing Executive

Work from office:
5 days a week

Job Location:
Sector 48, Gurgaon

Job Summary:

As a Content Marketing Executivee, you will play a crucial role in managing & executing Spinny's content marketing efforts. You'll be responsible for overseeing blog management, executing web stories, blog writing and editing, consultant writer management, and other functions like social media that aid in distribution of Spinny content. The ideal candidate should possess excellent English language skills, be grammatically sound, agile, and capable of multitasking. A passion for driving cars and creative thinking will be an added advantage.

Responsibilities:

Blog Management:

  • Oversee publication of blog posts by freelancers and ensure that blogs are well-optimised for SEO.
  • Publish blog posts independently, adhering to content guidelines, structures and timelines.
  • Ensure all elements, such as carousels, are up to date and engaging.
  • Incorporate an understanding of SEO keywords and key drivers to improve blog visibility and search engine rankings.

Web Stories:

  • Create engaging and visually appealing web stories on WordPress
  • Collaborate with the design team to create captivating visuals that complement the stories.
  • Optimize web stories with relevant SEO keywords to maximize reach and engagement.

Editing:

  • Review and edit content produced by freelance writers, ensuring accuracy, clarity, and consistency.
  • Provide feedback to writers to improve the overall quality of content.
  • Apply SEO best practices to content editing for improved search engine performance.

Consultant Writer Management:

  • Coordinate with external writers and consultants to ensure content delivery as per our calendar.

Online Reputation Management

  • Monitor online discussion forums like Reddit, Quora, & Twitter.
  • Monitor conversations around cars, maintenance, ownership on discussion forums.
  • Engage users on these platforms with insightful comments and advice.

Qualities and Skills Required:

  • Strong command over English (verbal & written) to deliver polished and error-free content.
  • Excellent grammar and attention to detail to maintain the highest quality of content.
  • Agility and ability to multitask effectively in a fast-paced environment.
  • A genuine passion for driving cars and automotive knowledge is preferred but not mandated.
  • Creative thinking and a willingness to explore innovative content ideas.
  • Familiarity with WordPress and basic content management systems.
  • Understanding of SEO best practices, including keyword research and implementation.

Education and Experience:

  • Bachelor's degree in English, Journalism, Communications, or a related field.
  • 1-2 years' experience in content creation (automotive industry experience preferred but not mandated;
    internships or personalprojects also considered).
  • Writing samples or a portfolio showcasing previous work would be beneficial.

Benefits:

  • Opportunity to work in a dynamic and fast-growing industry
  • Exposure to various aspects of content marketing and automotive industry
  • Room for growth and skill development

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