Senior Copywriter

About us: Grapes is India’s leading Integrated Communications Agency, dedicated to nurturing digital strategy and marketing approaches across paid, earned, and owned platforms. With a dual focus on brand and business impact, Grapes provides comprehensive services in Digital and Communication Solutions, emphasizing strategic insights and creative execution. We excel in setting KPIs, establishing goals, and executing innovative campaigns that blend strategy, process, and current trends to build brands and convert customers into advocates. Our strength lies in our deep technical knowledge, combined with extensive experience in digital marketing, enabling us to offer precise communication advice tailored to each brand. We aim to exceed expectations at every stage of our service. Our team of over 200 skilled professionals is committed to excellence, constantly investing in talent to ensure agile and innovative solutions. Roles & Responsibilities: As a Senior Creative Copywriter at Grapes, you will be at the forefront of our content creation efforts, shaping the voice and tone of our clients’ brands. Your key responsibilities will include: Strategic Content Development : Lead the creation of engaging and persuasive copy for a variety of platforms, including digital, social media, print, and more. Campaign Conceptualization : Collaborate with cross-functional teams to brainstorm, develop, and execute innovative campaign ideas that align with client goals and brand identity. Quality Assurance : Ensure the highest standards of copy quality, consistency, and accuracy across all channels. Mentorship : Guide and mentor junior writers, providing constructive feedback and fostering a collaborative and creative environment. Brand Voice Management : Maintain and enhance brand consistency across all communications, ensuring alignment with strategic objectives. Trend Analysis : Stay abreast of industry trends, competitive landscape, and emerging technologies to keep our content fresh and relevant. Client Collaboration : Work closely with clients to understand their needs, present ideas, and refine copy based on feedback. Desired Qualifications & Experience: Bachelor's degree in communications, English, journalism, marketing, or a related field. 3 to 5 years of proven experience in copywriting or content creation, preferably within an agency setting. Strong collection of published work showcasing your versatility and creativity. Skills : Exceptional writing and editing skills with a keen eye for detail. Proven ability to develop compelling narratives and impactful messaging. Strong conceptual thinking and the ability to generate innovative ideas. Proficiency in managing multiple projects and meeting tight deadlines. Excellent communication and presentation skills. Experience in leading and mentoring a team of writers or creatives.