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Marketing Operations Specialist

1 month ago

New Delhi, India VAP Group Full time

About the Role:


We are seeking a Marketing Operations Specialist to drive efficiency and accuracy across our marketing strategies, including self-serve, channel, and sales-led initiatives. This role will focus on attribution, lead routing, automation, data integrity, funnel analysis, and forecasting.


What you will deliver:


  • Develop and manage analytics reports and dashboards using HubSpot and BI tools.
  • Optimize campaign orchestration in HubSpot, ensuring seamless setup, automation, and measurement.
  • Oversee marketing KPIs, conversion tracking, and campaign insights.
  • Maintain high-quality contact and account data, ensuring accuracy and completeness.
  • Enhance scalable marketing processes to improve team efficiency and execution.
  • Automate workflows and optimize database management in HubSpot.
  • Oversee customer lifecycle management and sales process efficiency.


Must Haves for the Role:


  • 5+ years of experience in marketing operations, analytics, or B2B technology/services.
  • Expertise in HubSpot, including third-party integrations and API connections.
  • Strong analytical skills with experience in Excel, HubSpot, and BI tools.
  • Deep understanding of marketing automation, ABM, campaign management, and lead nurturing.
  • Knowledge of customer journey mapping, lead scoring, and data augmentation.
  • Familiarity with marketing technologies such as ZoomInfo, Demandbase, and Google Analytics.


Benefits and Perks:


  • Comprehensive insurance coverage, including medical, personal accident, and extensive health benefits for you, your family, and your pets.
  • Opportunities for professional growth and skill enhancement.
  • Flexible work arrangements to support work-life balance.


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