YouTube Ads Marketing Expert

2 weeks ago

Ghaziabad, Uttar Pradesh, India Lotus Interworks Full time

Job Title: YouTube Ads / Video Marketing Expert

Location: Remote

Employment Type: Full-Time

Experience Required: Minimum 3–4 years in YouTube Ads & Video Marketing (B2B preferred)

About Us

We are a fast-growing marketing solutions provider helping small and medium businesses in the USA achieve measurable growth through innovative digital campaigns. We are now expanding into YouTube Ads to generate high-quality B2B leads and appointments.

Job Overview

We are seeking a highly experienced YouTube Ads & Video Marketing Expert who has a proven track record in creating, optimizing, and scaling YouTube advertising campaigns that deliver qualified leads and sales meetings for B2B clients. The ideal candidate will have deep expertise in audience targeting, creative storytelling, analytics, and ROI optimization.

Key Responsibilities

  • Plan, execute, and manage end-to-end YouTube Ads campaigns for B2B lead generation.
  • Develop compelling video ad scripts, storyboards, and creatives to engage decision-makers.
  • Perform detailed audience research and targeting to reach small and medium business owners in the USA.
  • Monitor campaign performance daily and optimize for maximum ROI.
  • Implement A/B testing on creatives, targeting, and bidding strategies.
  • Collaborate with the sales and marketing team to ensure lead quality and appointment conversion.
  • Prepare weekly performance reports with clear insights and recommendations.
  • Keep up to date with YouTube Ads trends, Google Ads policies, and best practices.

Required Qualifications

  • Minimum 3–4 years of hands-on experience running successful YouTube Ads campaigns, preferably for B2B.
  • Strong understanding of Google Ads platform and YouTube advertising formats (skippable, non-skippable, bumper, discovery).
  • Proven experience in lead generation campaigns with measurable results.
  • Excellent skills in video content creation, editing, and storytelling.
  • Proficient in using analytics tools (Google Analytics, YouTube Analytics, etc.).
  • Strong analytical skills to interpret data and optimize campaigns.
  • Self-motivated, detail-oriented, and results-driven.

Preferred Skills

  • Experience with retargeting & remarketing campaigns.
  • Knowledge of CRM integration and lead tracking.
  • Understanding of B2B buyer psychology and decision-making processes.

What We Offer

  • Competitive salary & performance-based incentives.
  • Opportunity to work with a growing team and directly impact company revenue.
  • Flexible working arrangements (remote options available).
  • Continuous learning and professional development opportunities.

How to Apply

Send your updated CV, portfolio of past YouTube campaigns, and a brief note on your most successful B2B YouTube Ads project to amandeep@meetwork.today with the subject line:

"Application – YouTube Ads / Video Marketing Expert"

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