Brand & Product Development Manager

5 days ago

Delhi Division, India Sova Health Full time

Job descriptionAbout SovaSova is building the Apple of Supplements — using data, science, and robotic manufacturing to personalize health at scale.Our flagship product, SovaX, is Asia’s first custom-made gut health supplement powered by SovaIQ™, our proprietary Health OS that uses biomarker data + AI.We are backed by top global investors and driven by one mission: Add a billion healthy years to the world.Role: Brand ManagerThis is a high-ownership role leading three core pillars: Brand Marketing, Growth Marketing, and New Product Development for a fast-growing D2C health brand.What You’ll DoNew & Existing Product DevelopmentConduct customer/market research to identify insights.Lead product differentiation, positioning, and creative direction.Build and execute GTM plans (messaging, targeting, channels, P&L planning).Growth MarketingCreate acquisition-focused ad briefs for Meta/Google.Build retention campaigns (email, loyalty, cross-sell).Optimize CAC, ROAS, CTR, Thumbstop & Thruplay rates through continuous testing.Brand MarketingOwn brand identity and storytelling across social channels.Run content-led campaigns to drive awareness and engagement.Use social listening & sentiment analysis to refine messaging.P&L, E-commerce & Cross-Functional OwnershipDrive end-to-end sales & marketing for e-commerce & quick commerce.Work closely with product, creative, sales, and ops teams.Track KPIs: CAC, retention, brand awareness, product adoption.Who Should ApplyExperience in D2C brand management, category ownership, or product development.Strong in customer insights, differentiation strategy & GTM execution.Hands-on operator with a bias for action and experimentation.Data-driven: comfortable with performance analytics and ROI-based decision-making.Excellent communication, storytelling, and cross-functional collaboration skills.3-5 years of experienceWhat You Can ExpectHigh ownership and direct impact on brand, growth, and product.Competitive compensation and fast-tracked learning.A mission-driven, creative, execution-first culture.Freedom to test, iterate, innovate — with room to fail and grow.Share your cv at divjyot.kaur@sova.health

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