Principal Product Designer

Role : Principal Designer

Department : Design

Who we are?

REA India is a part of REA Group Ltd. of Australia (ASX: REA) ("REA Group"). It is the country's leading full stack real estate technology platform that owns Housing.com and PropTiger.com. In December 2020, REA Group acquired a controlling stake in REA India. REA Group, headquartered in Melbourne, Australia, is a multinational digital advertising business specialising in property. It operates Australia's leading residential and commercial property websites, realestate.com.au and realcommercial.com.au and owns leading portals in Hong Kong (squarefoot.com.hk) and China (myfun.com).

REA Group also holds a significant minority shareholding in Move, Inc., operator of realtor.com in the US, and the PropertyGuru Group, operator of leading property sites in Malaysia, Singapore, Thailand, Vietnam and Indonesia. REA India is the only player in India that offers a full range of services in the real estate space, assisting consumers through their entire home seeking journey all the way from initial search and discovery to financing to the final step of transaction closure. It offers advertising and listings products to real estate developers, agents & homeowners, exclusive sales and marketing solutions to builders, data and content services, and personalized search, virtual viewing, site visits, negotiations, home loans and post- sales services to consumers for both buying and renting.

With a 1600+ strong team, REA India has a national presence with 24 offices across India with its corporate office located in Gurugram, Haryana.

Housing.com :

Founded in 2012 and acquired by REA India in 2017, Housing.com is India's most innovative real estate advertising platform for homeowners, landlords, developers, and real estate brokers. The company offers listings for new homes, resale homes, rentals, plots and co-living spaces in India. Backed by strong research and analytics, the company's experts provide comprehensive real estate services that cover advertising and marketing, sales solutions for real estate developers, personalized search, virtual viewing, AR&VR content, home loans, end-to-end transaction services, and post-transaction services to consumers for both buying and renting.

PropTiger.com :

- PropTiger.com is among India's leading digital real estate advisory firm offering a one-stop platform for buying residential real estate. Founded in 2011 with the goal to help people buy their dream homes, PropTiger.com leverages the power of information and the organisation's deep- rooted understanding of the real estate sector to bring simplicity, transparency and trust in the home buying process. PropTiger.com helps home-buyers through the entire home-buying process through a mix of technology-enabled tools as well as on-ground support. The company offers researched information about various localities and properties and provides guidance on matters pertaining to legal paperwork and loan assistance to successfully fulfil a transaction.

Our Vision :

- Changing the way India experiences property.

Our Mission :

- To be the first choice of our consumers and partners in discovering, renting, buying, selling, financing a home, and digitally enabling them throughout their journey. We do that with data, design, technology, and above all, the passion of our people while delivering value to our shareholders.

Our Culture :

- Culture forms the core of our foundation and our effort towards creating an engaging workplace that has resulted in REA India being ranked 3rd among the coveted list of India's Best 100 Companies to Work For in 2023 by the Great Place to Work Institute- . REA India was also ranked in the top 25 workplaces in 2022 & 2021 and in top 50 in 2019. In addition, REA India was also recognized as Best WorkplaceTM in Building a Culture of Innovation by All in 2024 & 2023 and India's Best WorkplacesTM in Retail (e-commerce category) for the fourth time in 2024.

- REA India is ranked 4th among Best Workplaces in Asia in 2023 and was ranked 55th in 2022, & 48th in 2021 apart from being recognized as Top 50 Best WorkplacesTM for Women in India in 2023 and 2021. REA India is also recognized as one of India's Top 50 Best Workplaces for Millennials in 2023 by Great Place to Work- .

- At REA India, we believe in creating a home for our people, where they feel a sense of belonging and purpose. By fostering a culture of inclusion and continuous learning and growth, every team member has the opportunity to thrive, embrace the spirit of being part of a global family, while contributing to revolutionize the way India experiences property. When you come to REA India, you truly COME HOME

- REA India (Housing.com, PropTiger.com) is an equal opportunity employer and welcomes all qualified individuals to apply for employment. We are committed to creating an environment that is free from discrimination, harassment, and any other form of unlawful behavior. We value diversity and inclusion and do not discriminate against our people or applicants for employment based on age, color, gender, marital status, caste, religion, race, ethnic group, nationality, religious or political conviction, sexual orientation, gender identity, pregnancy, family responsibility, or disability or any other legally protected status. We firmly strive to eliminate any barriers that may impede equal opportunities while also recognizing that specific job roles may require appointees to possess the necessary qualifications, skills, abilities to perform essential functions of the position effectively.

What does this role hold for you?

- Lead product designers by mentoring and creating career growth opportunities for those in your team.

- Advocate for our customer, and guide teams to deliver well-executed and on-brand experiences by using our design system.

- Partner with our Design Systems team to make plans to evolve the components and styles for our internal tooling needs.

- Moderating empathy research sessions

- Designing flows and digital front end feature experiences that are incredibly simple, elegant and integrated for every product we conceptualize, research, and launch

- Contributing to high-level strategic decisions with the rest of the product and executive team

- Partnering with product managers and engineers to oversee the user experience of a product from conception until launch

- Work alongside the broader Design Leadership team to craft our teams culture, processes, and tools.

Responsibilities :

- Define design roadmap, align team priorities and deliverables to the company overall strategic goals

- Help designers advocate for best practices by providing a strong voice for design within experience development

- Provide regular, direct and impactful feedback and design Critiques beyond their team.

- Communicate business decisions and impact metrics with other designers/ teams

- User Interaction Design (60%) The core responsibility of this role is to create the engagement experiences and interactions for our housing customers from end to end

- This will functionally span everything from sketching initial ideas for digital user experience flows, to creating production-ready wireframes and comps for mobile app and website experiences

- Customer Research (30%) A key step in our ideation and strategy process will be customer research.

- That means writing interview scripts and talking to customers one- on-one, writing and conducting research surveys, and getting feedback on initial new product designs.

- This is a highly specialized skill that will be an important component of this role, but secondary to the design work.

- Intra team Strategy (10%) The teams will be highly collaborative and therefore a component of this role will be to continually participate and interact with in- house teams like Product, Tech, Analytics and Sales team for a better understanding of the product

Qualities we value for this position :

- Passion for identifying and solving real consumer and business problems

- Effective articulation of ideas and design solutions.

- Tolerance for ambiguity and healthy curiosity. Think of the bigger picture, have a holistic view while also diving deep when required

- A strong design vision with a passion for iterating in collaboration with your team

- Translation of quantitative & qualitative insights into design decisions

- A fantastic storyteller who is at ease presenting to, and can influence, senior executives

Apply if you have :

- A portfolio which highlights strong understanding of service and interaction design

- Can efficiently use skills to develop interaction flows and needed new designs within existing and new visual systems and design languages

- 8-10 years of experience

- Degree or Diploma in Applied Arts / Visual Communication / Graphic Design or equivalent experience.

- InDesign, After Effects are a plus.

- Proficiency in Sketch, Figma, Zeplin, Illustrator or any Visual design and Wire-framing tools.

- Experience with front-end programming (html and css) with the ability to work closely with engineers to implement designs