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Public Relations Account Manager
1 month ago
We are looking for a PR Manager for our BFSI Sector for our Mumbai branch.
Job Title: PR Account Manager - BFSI Sector.
Location: Mumbai.
Company: Concept PR.
Experience: 4-6 years.
Sector Focus: Banking, Financial Services, Insurance (BFSI).
About Concept PR:.
- Concept PR is one of India's leading full-service public relations agencies with deep domain expertise in financial communications.
- With decades of experience and a strong legacy in managing IPOs, financial institutions, and BFSI brands, we are trusted partners for clients looking to build reputation and influence in the financial world.
Role Overview:.
- We are seeking a passionate and strategic PR Account Manager to join our BFSI team in Mumbai.
- The ideal candidate will have a proven track record of managing PR for financial clients and a strong network within financial and business media.
- This is a client-facing role that demands media-savvy thinking, sharp communication, and a deep understanding of the BFSI ecosystem.
Key Responsibilities:.
- Manage and grow key BFSI accounts including banks, NBFCs, insurance firms, mutual funds, fintech's, and capital markets clients.
- Plan and execute comprehensive PR strategies tailored to financial communication objectives.
- Draft and edit press releases, industry commentaries, media Q&As, and other editorial content.
- Build and maintain strong relationships with top-tier business and financial journalists.
- Proactively pitch stories, manage media interactions, and secure high-impact coverage.
- Monitor industry trends, policy changes, and competitor activity to provide strategic counsel to clients.
- Handle sensitive communications and crisis situations effectively.
- Collaborate with internal teams to deliver integrated PR campaigns.
- Mentor junior team members and contribute to knowledge sharing across the BFSI vertical.
Requirements:.
- 4-6 years of experience in public relations, specifically with BFSI clients.
- Strong network of media contacts across business and financial publications.
- Excellent written and verbal communication skills with an eye for detail.
- Deep understanding of financial terminology, regulatory environment, and market developments.
- Ability to work in a fast-paced environment and manage multiple clients with poise.
- Prior experience handling IPO communications, quarterly earnings, and policy advocacy is a plus.