Brand Communications Manager
4 weeks ago
Job Overview
We are seeking an experienced Brand Communications Manager to lead the development and execution of strategic brand initiatives for Biocon Group, ensuring alignment with organizational goals and fostering consistent, impactful communication across both internal and external channels.
Key Responsibilities- Brand Strategy Development: Design and implement comprehensive brand strategies that align with the goals of Biocon, ensuring consistent and engaging brand messaging.
- Campaign Execution: Collaborate with the Internal Communications and Social Media teams to ideate, plan, and execute brand campaigns. Utilize data-driven insights to create compelling narratives and content that resonate with diverse stakeholders.
- Copywriting Expertise: Produce concise, impactful copy for various brand assets, including baselines, employee branding initiatives, and communications.
- Video Production: Lead the creation of corporate videos, including scripting, filming, and editing to effectively communicate the brand's message.
- Presentations: Design and create high-quality, engaging presentations for Townhalls and other corporate events.
- Leadership Communication: Partner with senior leadership to refine and evolve their communication strategies, ensuring alignment with brand messaging.
- Design Leadership: Direct and collaborate with art directors and graphic designers to deliver world-class visual designs that support brand initiatives.
- Build and maintain strong relationships with internal stakeholders to successfully execute branding and communication strategies.
- Develop and execute marketing collateral for events and pharma exhibitions, enhancing brand visibility and engagement.
- Content Production: Produce podcasts and vodcasts to further engage audiences and extend the reach of brand messages.
- Experience: 10-15 years of experience in Brand and Communications roles, with a proven track record in leading successful branding initiatives.
- Technical Skills: Proficiency in Microsoft Power Point and Canva. Experience with Adobe Photoshop and Premiere Pro is a plus.
- Educational Background: Bachelor's or master's degree in communications, Marketing, or an MBA from a recognized institution.
- Additional Experience: Experience working in an agency setting is highly valued.
- Social Media Expertise: Familiarity with social media platforms and certifications in SEOs, Google Ad Words or Analytics are desirable.
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