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Lead Generation Specialist

1 month ago

Bengaluru, Karnataka, India Eastvantage Full time

We're Hiring: Lead Generation Specialist - B2B Sales

Aboutthe Role:

As aGrowth Marketer & Sales Tech Stack Manager, you will be responsible fordeveloping and executing multi-channel growth marketing strategies whilemanaging the sales and marketing tech stack to optimize lead list selection andenrichment, lead generation, nurturing, and conversion. You will work at theintersection of marketing, sales, and automation, ensuring our outreach andengagement processes are efficient, data-driven, and continuously improving.This role is ideal for a tech-savvy marketeer who thrives in a data-drivenenvironment, continuously optimizes campaigns, and enhances our sales andmarketing operations through automation and analytics.

Keyaccountabilities:

Growth Marketing, Lead Selection & Lead Generation

  • Lead selection via RPA, LinkedIn Sales Navigator, Phantombusters, Lusha and other lead sources.
  • Contact data enrichment via Lusha and other sources
  • Develop and execute multi-channel lead generation campaigns (email outreach, LinkedIn, SEO, paid ads, webinars, events).
  • Manage and optimize SEO, SEA, and SEM strategies to drive inbound leads.
  • Oversee content marketing efforts, including blog posts, case studies, and whitepapers, to support brand positioning and lead nurturing.
  • Implement and refine lead scoring models to improve sales efficiency.
  • Manage automated lead nurturing sequences to guide prospects through the funnel.

Sales & Marketing Tech Stack Management

  • Own and optimize the HubSpot CRM, ensuring seamless lead tracking, scoring, and reporting.
  • Manage Lemlist for automated email outreach and LinkedIn campaigns.
  • Oversee Sales Navigator & LinkedIn Outreach strategies for outbound prospecting.
  • Automate workflows and integrations via Zapier to improve efficiency.
  • Manage lead scraping, selection via lead selection and enrichment tools.
  • Utilize Google Analytics and reporting tools to track campaign and sales performance.
  • Ensure seamless integration and automation across all platforms to optimize workflows and lead management.
  • Continuously test, evaluate, and recommend new tools and technologies to enhance sales and marketing processes.

Performance Tracking & Optimization

  • Track and benchmark inbound and outbound lead performance per channel (email, LinkedIn, paid ads, organic).
  • Analyze conversion rates across the sales funnel, identifying gaps and optimization opportunities.
  • Provide insights and recommendations based on data analysis to refine sales and marketing strategies.
  • Align closely with regional sales teams to support their prospecting efforts with data-driven insights.

Collaboration & Process Optimization

  • Develop and optimize automated lead qualification and scoring systems to improve efficiency.
  • Ensure data accuracy, hygiene, and synchronization across platforms.
  • Build real-time dashboards and reports to provide visibility into marketing and sales performance.
  • Work closely with local sales teams to ensure campaigns align with regional sales strategies.
  • Train and support teams in utilizing the tech stack effectively.
  • Standardize lead allocation processes based on product-market fit and regional priorities.
  • Provide regular updates and reports to Finance leadership on key performance indicators, risks, and opportunities.
  • Ensure proper documentation and controls for audits, approvals, and authorizations in both verticals.
  • Analyse operational data, KPIs, and financial metrics to provide actionable insights to senior management.

Essentialskills:

·       4+years in growth marketing, demand generation, or digital marketing, preferablyin B2B or outsourcing.

·       Hands-onand proven experience managing HubSpot, Lemlist, LinkedIn Sales Navigator,Zapier, and Google Analytics.

·       Strongbackground in SEO, paid advertising (Google Ads, LinkedIn Ads), and automationworkflows.

·       Provenability to track and optimize sales and marketing performance metrics.

·       Data-drivenmindset with a strong focus on conversion rate optimization.

·       Proficiencyin CRM and automation tools for sales and marketing.

·       Strongproject management skills to coordinate multi-channel campaigns.

·       Abilityto collaborate with sales teams and align efforts for maximum impact.

·       Excellentcommunication skills to translate complex data insights into actionablestrategies

About Eastvantage: 

At Eastvantage, our mission is to create meaningful jobs and providecareers that are knowledge-based, inspiring, and always with the potential fordevelopment and growth.

We are an independently-owned Global business solutions company enablingoffshore operations from our locations in the Philippines, India, Morocco,Bulgaria, and Belgium. We have been in the industry for over a decade, growingfrom a handful to over 1200 happy employees over the years.

We invite you to navigate through our website to get to know who we are, to see what sets us apart in culture andthinking. Join us and be part of our success story

Why join us

  • Be a key player in Eastvantage's data-driven sales and marketing strategy.
  • Embrace ahealthy work-life balance.
  • Enjoy competitive compensationand benefits.
  • Be part of a positive work environment that fosters collaboration and teamwork.
  • Advance your career through our professional development opportunities.
  • Thrive in an inclusive and employee-centric culture.